Marketing Course: BUMKT 5901 – Marketing Title: Marketing assessment – Apple Ipad For lecturer: Mohan Dass By student: Kiranjeet kaur disanj Word Length: 2000 words Due Date: 21st April 2011 Contents Introduction…………………………………………………………….3 Production Description…………………………………………………4 Product…………………………………………………………………..5 Price……………………………………………………………………...7 Place……………………………………………………………………...8 Promotion……………………………………………………………….10 Summary………………………………………………………………...13 Appendix
Words: 1986 - Pages: 8
rivalry 8 3.3. Innovation Matrix 9 4. Suggestion and action plan 10 4.1. Apple’s Fishbone Diagram 10 4.2. Monetizing for Apple with Web 2.0 strategy 11 4.2.1. N-sided platform 11 4.2.2. Multiple revenue stream 11 4.3. Platform Innovation 11 4.3.1. Production 11 4.3.2. Creative and Media 11 4.3.3. Accessories 11 4.4. Online Promotion 12 4.4.1. Action Plan: 12 4.5. Sustainable Competitive Advantage 12 4.5.1. R&D input 12 4.5.2. Better customer value
Words: 3333 - Pages: 14
Apple Inc. is one of the most profitable companies in the world and its Apple logo is recognized as a house hold name. “Apple Computer was incorporated in 1977 and went public in 1980.” (Finkle & Mallin, 2010) You cannot talk about Apple without talking about its co-founder Steven P Jobs. Both go hand and hand because without the vision and leadership of Steve Jobs, Apple would not exist nor have an array of products under its belt. “Jobs co-founded Apple Computer with Steve Wozniak in 1976. After
Words: 2296 - Pages: 10
Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6
Words: 3185 - Pages: 13
preferences as far as the production and design of their smartphone. This strategy enabled the company to become the leading manufacturer, as well as leading seller, of smartphones within the industry, beating out companies like Apple and LG. In fact, in 2012, Samsung surpassed Apple and Nokia to become the leader in the smartphone market. (EofMS) When looking at the smartphone customer base, a study conducted in 2012 showed that customers preferred more powerful devices and larger screens at a lower
Words: 2140 - Pages: 9
The 4P analysis of the first day of selling iPhone 5 in New York In the following paragraphs, I will apply the 4P Marketing Framework to a news article about the first day of selling iPhone 5 in New York with my own thoughts. The iPhone 5, which was claimed by Apple to be ‘thinnest, lightest and fastest’ smartphone ever with a larger 4-inch screen and LTE capabilities is the product. In my opinion, this product not only satisfied customer needs but also exceeds customer needs. When I look at
Words: 1356 - Pages: 6
0 Raman Fadaei 2013 Marketing management Raman Fadaei 2013 Marketing management Apple iPhone Marketing Analysis Apple iPhone Marketing Analysis Table of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter's 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis………………………………………
Words: 7640 - Pages: 31
Apple is one of the most iconic brands in the world. In 2013, Brand Finance ranked Apple as the most valuable brand globally. Apple’s promise is “we make it easier to love technology so that you can experience the future.” Products that enrich the lives of customers and the well-being of the economy as a whole is what seems to be the vocal point in Apple’s promotion of its products. It is easy to love products that are at the forefront of style and innovation. The Hero’s Quest and Creation Stories
Words: 562 - Pages: 3
Vodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce and
Words: 1665 - Pages: 7
3 Comparison the ability of Tim Cook and Steve Jobs 3 The Ansoff Matrix of Apple 5 Recommendation 6 Conclusion 7 Reference 8 Introduction This project is based on Apple company as an innovative company change new CEO under Tim Cook, it find out whether new leadership can be achieve competitive marketplace day by day and provide the recommendation for the company. Apple’s Business Level Strategy Apple Inc. is an American multinational corporation, this company is focus on designs
Words: 1325 - Pages: 6
