particular product or service among target customers. A method through which all aspects of marketing communications work together for increased sales and maximum cost effectiveness. The goal is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent message. Integrated Marketing Communications (http://www.managementstudyguide
Words: 490 - Pages: 2
Basic and Applied Scientific Research www.textroad.com Estimating the Effectiveness of Promotional Tools on Sales Growth An Analysis of Occasional Study Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1, Dr. Syed Mazhar Abbas Zaidi1 1 COMSATS Institute of Information Technology, Wah Cantt 2 Preston University, Islamabad ABSTRACT This paper examines that promotional tools such as TV advertisement, Print Media, Billboards and LCD’s create boosting impact on short-term
Words: 4286 - Pages: 18
Marketing Term Paper On Opsonin Pharma Limited Submitted to: Professor Dr. M. Mahmodul Hasan Faculty EMBA/ MBA Program North South University Submitted by: Group: Bang Ar-Chata BUS 620, Section: 3 Date of Submission: 25th April 2015 Thanks To Professor Dr. M. Mahmodul Hasan Group Members of (Bang Ar-Chata) Name: Md.Ashraful Mumin Name: Armina Hossain ID-1430795060 ID-1430778660 Name: Tamanna Zaman Name: Tamhid UL Islam Nafi ID- 1421187660 ID- 1321400660
Words: 17426 - Pages: 70
Promotional Strategies The promotional strategies should focus on how to meet specific needs of targeted market by incorporated into overall marketing plan. The promotional strategies should emphasis on providing direction of the promotional efforts at addressing specific marketing objectives. For example, you may have marketing objective of how to increase the number of units per transaction by 20% over the next six months by encouraging multiple buying from customers through promotional incentives
Words: 794 - Pages: 4
and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers
Words: 31428 - Pages: 126
called for a critical attention for mobile telecommunication service providers to utilize a multiplicity of strategies in sustaining current customer base and bringing new ones on board and to make these customers very loyal to the brand. One major tool being used is sales promotion. This communication mix vehicle has traditionally been labeled the 'relation' of advertising (Kotler, 1999). A number of reasons have fuelled the recent escalation in emphasis on sales promotions in the telecommunications
Words: 12954 - Pages: 52
Part 5 Promotion Decisions Worksheet Objectives Promotional objectives: 1. 2. 3. 4. 5. 6. On-line promotion? Yes No Describe: Off-line promotion? Yes No Describe: Theme Promotional theme is: Promotional message is: Copyright needed? Yes No Design Promotional tools designed by: In-house personnel Outside agency Combination
Words: 259 - Pages: 2
sales person is a significant agent in the establishment of relationships between customer and the organisation. A more formularised approach, the use of loyalty and reward cards, in, say, supermarkets, offers another approach which embeds both promotional and market research activities. Mercer (1996), in emphasising that communication must be a two-way process, says (p. 309): The ideal form of promotion is the conversation which takes places between the expert sales professional and his or her customer
Words: 2686 - Pages: 11
Introduction 1.1 Background of The Study Banking sector of the world is contributed in the present global economy. To establish a strong banking sector it is required to have good study in banking operations. Today’s Economic policy is concerned to obtain the optimum economic success in a country’s economy. Banking sector and banking activities are playing a vital and important role to achieve that optimum goal of the economy. The successful running of banking business depends upon effective
Words: 7358 - Pages: 30
other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts
Words: 31478 - Pages: 126
