financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes.
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promotion activities in Music Retailing (Project towards partial fulfilment of the Mid-Term in the subject of Retail Management) Submitted to :- Submitted by :- Dr. Archi Mathur, Akash Paul Lakra Associate Professor Roll
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A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage
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Contents 1. Introduction 2 2.1 Key Characteristics of Products and Service 3 2.2 Significance to the Market 3 3.1 Pricing Policy 3 3.2 The Effect of Pricing Variables on Demand 4 4. The Impact and Importance to Market Outcomes 4 4.1 Promotional Methods 4 4.2 Channels of Distribution 4 4.3 Level of Customer Service 4 5. Potential Customer Base and Key Pressure Points for Success in Reaching Them 4 6. Components of the Marketing Mix 5 7. External Environmental Factors 5 8. Consumer
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different options and implement new ideas that would adapt to the ever changing environment. Problem 2: Not enough customers initially. Solution: Work towards creating strong relations with the initial customers, networking and developing strong promotional activities to attract more and more customers for the business. Problem 3: Initial apprehension of the customers towards the relatively costlier products. Solution: Emphasize and highlight the high value for money benefits that the customers
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marketing tools that are used by companies today to reach their intended target the consumer. They will all be broken down in more depth. One-to-One Marketing One-to-One Marketing also called direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters,
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Business Plan for Acting Agency Name Institution Business Plan for Acting Agency Introduction An acting agency is an entity or a company that represents or finds jobs for artists, film directors, screenwriters, models, or musicians in entertainment or film industry. The acting agency supports, promotes, or defends the clients' interests. An accounting agency can specialize on various talents in the film industry by establishing different departments within
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heavy reliance on their promotional capabilities based on a hard sell approach. It is obvious that if a company’s products do not match the changing tastes and requirements of customers, with many alternative choices available, managers might be inclined to go for aggressive promotional efforts to sell required quantities. With ever intensifying competition, products becoming more standardized without any meaningful differentiation i.e., commoditization, heavy promotional efforts in all possible
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goals and objectives of our marketing plan and discuss how the performance of the marketing plan can be measured. In addition, this assessment will discuss how additional promotional strategies such as “word of mouth” and automated messaging can benefit the company. This paper will compare several non-traditional promotional techniques and compare them with some conventional marketing strategies to evaluate their potential strengths and weaknesses. This examination will also discuss how to handle
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Chapter 1 INTRODUCTION INDUSTRY PROFILE BUSINESS CONSULTING In the corporate world the wants and needs of clients are constantly changing, becoming much more complex and specialized. These needs can often exceed workforce and workplace capabilities. When this happens, companies and organizations hire consultants to strategize solutions to business, organizational or industry specific problems Consultants are needed to help create new jobs, expand operations, and start new facilities. In
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