this Hypothesis Identification Article Analysis. The hypothesis of the study was to determine if the Augmented Reality Experimental Marketing (AREM) is a sustainable marketing tool (Bulearca and Tamarjan,2010). This tool will allow more access and marketing opportunities online. The main focus was to determine if this tool is marketable and beneficial for companies or their brands. To conduct the testing focus groups were used. This method was chosen because it offers great discussions like everyday
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LETTER OF TRANSMITTAL July 15, 2012 HUSNA ARA Lecturer Department of Business Administration EAST WEST UNIVERSITY Subject: Submission of Assignment. Dear Madam, We would like to express our profound thanks and gratitude to your good offices for granting us an opportunity to submit an assignment on“ Marketing Practice Limelight on 4P’S & STP”an overview “HATIL Furniture House.” a comparative Study On HATIL Furniture house Ltd. May, We therefore hope that, you would be kind enough
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Abstract: Graves Enterprises Floor Care Products Consumer and Commercial Product Divisions have been working aggressively to create an Integrated Marketing Communications Plan. The Integrated Marketing Communications Plan (IMC) “evaluates the strategic roles of a variety of communications disciplines for example, general advertising, direct response, sales promotion, and public relations- and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless
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followed to ensure creativity in the beauty care products in terms of their type (Joyce & Woods, 2001). To ensure the attainment of the objective, aggressive marketing of the beauty line organization will be performed. Key advertising and promotional tools will be applied to make aware the customers about company offerings (Goi, 2009). An attractive advertising campaign will be formulated to capture the attention of target
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Quiz #10 (Chapter 15) Total Grade: 96 (of possible 100 points) Question 1 of 25 Score: 4 (of possible 4 points) Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. True False Answer Key: True Question 2 of 25 Score: 4 (of possible 4 points) Black & Mild FT are the only cigars on the market made with “a skillful blend of
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INTRODUCTION: GX International, Inc. has survived the fierce and cut-throat competition in the pharmaceutical industry for more than 20 years, it has withstood the test of time by embodying the vision of its founder which is to provide an option for Filipinos to have quality medicine at an affordable price. The supply chain department (known as the production department of GXI) has played an integral role in achieving the goal of continuously providing the lowest cost and sufficient supply of quality
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costs: Direct operating expense a. Linen, china, glass and flowers b. Costs of cleaning and associated supplies c. Employee uniforms and laundry costs d. Cooking equipment, utensils, and kitchen tools e. Restaurant decorations, including flowers f. Menus, wine lists, and other promotional material g. Licenses and permits Utility expense a. Heat, light and power including any type of energy use (gas, oil, electricity and other canned or bottled fuel used in restaurants) b. Water, ice
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protects our reputation, assets and our ability to market our brands.” Andy Fennell, CMO, Diageo PLC SmartBrand is a suite of tools that helps Diageo marketers to find, create and adapt brand assets, and to share with, and learn from, other Diageo marketers. SmartBrand is where marketers find all the content created for brands. SmartBrand is also a project management tool to manage the creation of
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The Marketing Mix Name Institution Date of Submission Introduction The marketing is an essential business tool used by marketing professionals in determining a brand’s offering. It is normally described as the four P’s of marketing; the product, price, place, and promotion. However, in some cases, the four P’s have been expanded to incorporate other elements thus making them five or seven P’s with some scholars. The four P’s of marketing will be discussed. Product
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2011 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo
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