Figures 4 List of Tables: 5 Preface 6 Acknowledgements 7 Executive Summary 8 Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success factor 16 Comparison of
Words: 6934 - Pages: 28
First of all, the job characteristics model consists of the core job dimensions, critical psychological states and personal and work outcomes. The strength of employee growth need these 3 important criterias to perform well. There are five core job dimensions. Firstly, skill variety is needed. It is the degree to which a job requires a variety of activities so that an employee can use a number of different skills and talents. Secondly, there is task identity. It is the degree to which a job requires
Words: 283 - Pages: 2
company. Therefore, it is important to conduct the situational analysis in order to improve the understanding of the various factors that affecting the company as well as the position and market share. For now as we are researching on this company PROTON which is in the automotive industry and known as the first Malaysian car manufacturer. We are going to use the SWOT analysis to effectively organized information obtained from the market situation assessment. The SWOT analysis organizes the information
Words: 995 - Pages: 4
between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The
Words: 716 - Pages: 3
imitate their rivals’ pricing and other competitive behaviour in a process that harms consumer welfare, yet without reaching an explicit agreement.Proton pays it price - MALAYSIAN DISTRIBUTION CHAIN SUFFERS It was obvious from the STAR article that PROTON is bleeding badly.
Words: 1584 - Pages: 7
1. 1 H NMR spectra for all five possible amide products plus the amide that would be obtained using 4>nitrobenzoyl chloride and isopropylamine are posted on Blackboard. Identify each (i.e. spectrum A corresponds to 3>methylbenzamide). Briefly explain your reasoning in each case, and assign all NMR signals. m-Methylisopropylbenzamide – 2 – Because This HNMR has 15 total hydrogens and exhibits three unique peaks in the benzene ring region. p-Methylisopropylbenzamide – 4 – Because this
Words: 270 - Pages: 2
Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did
Words: 1661 - Pages: 7
Question no 1: What are the major differences between Proton Saga 1.3FL and FLX model? Answer:- The Proton Saga is a subcompact car, formerly a compact car manufactured by Malaysian auto manufacturer Proton since July 1985. The Saga and its variants contribute to most of Proton's sales and revenues since its introduction. For nearly 22 years, the first-generation Saga is the longest surviving Proton model to date, ahead of Proton's mid-size car, the Perdana. The original
Words: 1476 - Pages: 6
Kolej Profesional MARA , Seri Iskandar FINANCIAL MANAGEMENT [FIN 2513] Diploma in International Business Semester 4 TIME VALUE OF MONEY Name : FATHIN SYAZWANI BT MOHAMAD ZAKRI (SIB 12-01-3337) Program : Diploma in International Business (DIB) Class : DIB 4A Session : Jul-Dec 2013 Date of submission : 21st October 2013 Lecturer : Miss
Words: 2902 - Pages: 12
Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did
Words: 1661 - Pages: 7
