Master of Management Marketing Management MKTG 6120 Trimester 3, 2013/2014 The Impact of Brand Awareness on Brand Equity: A Study of Malaysian Automobile Industry Prepared by: Wiki Noviandi (G1335059) Feras Qawasmeh (G1335039) Nor Izuan Shah Minhad (G1325003) Wira Amirul (G1230579) Abdul Razak (G1333627) Prepared for: Prof. Dr. AKM Ahasanul Haque Date of submission: 13/07/2014 Abstract This research project will use quantitative measurement to examine how influence
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its products are sold in Asian regions as well. Its flagship product is automobiles which constitutes 68% of its sales. The BMW 7 Series is a line of full-size luxury vehicles produced by the German automaker. Introduced in 1977, it is BMW's flagship car and is only available as a sedan or extended-length limousines. Just about every company is affected by factors that are external to their own workings. These factors includes governmental, societal, and environmental. I conducted a SWOT analysis
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as a team on how we could possibly increase car sales in this downturned economy we are in now. We need to spend some much needed time targeting our consumer and giving them what they want. We don’t want to force a purchase of a vehicle on them, we want them to feel comfortable with what they are buying at the time. Customer service is one of our main motives to getting good reviews and new customers through those doors. The market for new purchases isn’t as good as it was years ago. We have
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Hybrid Cars IQP A Study on Hybrid Cars: Environmental Effects and Consumer Habits An Interactive Qualifying Project to be submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science. Submitted By: Michael Beliveau James Rehberger Jonathan Rowell Alyssa Xarras Submitted to: Submitted: 28 April 2010 Project Advisor: Prof. Chickery Kasouf 1 Hybrid Cars IQP Table of Contents
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volume increase by 50%, which is equal to 800000 × 150% = 1200000. And the new selling price is RM 8. Material cost per unit is RM2, which remains unchanged, and 5% discount is given on the total. 5% discount would mean the budgeted cost for 2014 would be 95% of the cost of 2013. 3 Assuming that production of one unit takes 1 hour, for 800,000 units it takes 800,000 hours, which means labour 960,000 cost per hour is = 1.2, The new cost/hr for 2014 is 1.2 × 110% = 1.32. 800000 4 5 6 Production overheads
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12/20/2012 | by Ana Simsive | | used car parts and accessories import to Georgia, | Contents 1. Executive Summary 3 1.1 Mission statement 4 1.2 Company vision 4 1.3 Goals and Objectives 5 1.4 Keys to Success 5 2. Brief history of business 6 2.1 Definition of the market 6 2.1 Critical needs of market and Risk 7 3. General profile of targeted clients 8 3.1 Description of products and services 9 3.2 Competitive edge 10 4. Management and organization 11 5.
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you? Hope all is well with you and your family. It is great that you would like to buy a new car, and you are looking at the possibility of a loan to finance your purchase. There are many different ways in getting a loan to buy a car, and you need to look at the one that suits you. Hire purchase is one method, and this is where you pay a fixed monthly cost for the use of the car, for an agreed period, and at that end of that period you have the option to pay the remaining
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reasons that you may consider saving your money. Eddie Hironaka/ Photographer's Choice/ Getty Images 1 . Save for Emergency Funds It is important to have an emergency fund set aside to cover unexpected expenses. This could cover an unexpected car repair, your emergency appendectomy or a sudden job loss. Ideally your emergency fund should be about three to six months of your expenses. If you are just starting out you should put aside at least $1000.00 for this. In addition to your emergency fund
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to express my special thanks of gratitude to my faculty guide Mrs Priyanka Chandanani who gave me the golden opportunity to do this wonderful topic Product Life Cycle which also helped me in doing a lot of research and I came to know about so many new things. I am really thankful to her Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within limited time I am making this project not only for marks but to also increase
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roles of communication, and personality in negotiation and how both contribute and detract from the negotiation. Negotiation Situation A negotiation situation that I participated in was the purchase of a used car with a trade in. The first step I took was to request e-mailed quotes on the cars I was
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