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International Journal of Production Research, 2014 Vol. 52, No. 16, 4820–4834, http://dx.doi.org/10.1080/00207543.2014.890757 Development of a multi-scale model for customer perceived value of electric vehicles Rui Miao*, Fasheng Xu, Kai Zhang and Zhibin Jiang Department of Industrial Engineering and Logistics Management, Shanghai Jiao Tong University, Shanghai, China (Received 22 June 2012; accepted 23 January 2014) Electric vehicles (EVs) are now widely acknowledged as a potential ideal
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positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green
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0022743340 Emily Walker 0021865942 BMW Film Case Study The Harvard Business School case from 2002 shows BMW attempting to focus purely on branding BMW in order to surpass competition in marketing innovation, gain market share and reach new sales goals of an additional 40% in the US. This focus on branding resulted in the production of 5 short films under the name BMWFilms that attracted the younger generation and neglected the current consumers. BMW should supplement this with advertising
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down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends. GoPro: Be a HERO! growing army of GoPro customers—many of them inspire new GoPro customers and even more video sharing. As a extreme sports enthusiasts—are now strapping result, GoPro is growing explosively. Last year, the young comamazing little GoPro cameras to their bodies, or pany sold 800,000 cameras, generating revenues
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Macroeconomic Analysis: Project II Class: ECON545 4/12/2011 Introduction to Situation The paper analyzes and summarizes how the automotive industry is impacted by the macro economy. In helping my friend Rick expand his small manufacturing plant that produces parts for the auto industry, I’m going to identify a brief history of the automotive industry, how it impacts the GDP, the unemployment rate, and the inflation rate as measured by the Consumer Price Index (CPI). The supply
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used car spares in Birmingham, you need to check out all of the used car spare parts that you are able to find at Tyseley Vehicle Breakers. You will be able to find quite a few car parts at prices that you are not going to be able to beat when you purchase the parts new at many of your retail auto parts stores. There are a lot of people that are going to seek out used car parts when they are looking for replacement components for their car. The reason that people like to look for the used car spares
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We are the only major nation to have such a high drinking age. The drinking age wasn’t always this high though. On July 17th 1984 the national minimum drinking age act was passed which meant that 18 year old young adults could no longer legally purchase or publically possess alcohol. Why? What were young adults doing wrong to lose this right? According to the American Medical Association, in the 1970’s when the legal drinking age in most states became 18, the rate of motor vehicle injuries and
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MBA 624 09/07/2013 WHEN WANTING IS BETTER THAN HAVING The article that I have chosen for the research implication paper is “When Wanting is 2 Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process.” (Richins, 2013) The focus of the article is the accuracy and claim that purchasing brings an individual happiness. I found this article to be of interest not only because it focuses on the ‘People’ aspect of the Modern Marketing Management
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An Assessment of the Terrafugia Flying car: its Problems, Possibilities and Prospects An Extended Essay Presented to Mr. Edward Jay M. Quinto Mapua Institute of Technology In partial fulfilment Of the requirements in English for Acadamic Purposes 2 (ENG11) By Deina Nicole C. Fernandez Joseph Christian M. Flordeliza Anne Rose O. Galera December 2013 Acknowledgements This extended essay would not have been made possible without the help of Mr. Edward Jay M. Quinto, who was
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