Commercial Transactions: Complete Notes: MacDougall: 2010/2011 Term 1 • These notes are a compilation of my class notes and the course package. I also used Atiyah Sale of Goods Act for clarification at times. • The spelling and grammar below is atrocious, but I couldn't be bothered to fix it. • Good luck! Hopefully some of this is helpful. I. Introduction • This is mostly a common law course, since the SGA merely codifies as closely as possible the existent common law
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PROJECT CASE STUDY OF THE VOLKSWAGEN NEW BEETLE [pic] MKTG Principles of Marketing TABLE OF CONTENTS Abstract Introduction Product concept Development of the Volkswagen New Beetle New Beetle adoption Marketing throughout the product life cycle Beetle brand Findings Conclusions Reference list Abstract *** “The Beetle is different, it makes you feel different. It is like a magnet”, - Volkswagen Chairman, Ferdinand
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manufacturing approaches (e.g. Total Quality Management) and JIT (Just in Time) manufacturing and first mover in car research and development[2]. • Excellent penetration in key markets (US, China, EMEA) and now the second largest car manufacturer in the world, surpassing Ford. Weakness • Japanese car manufacturer - seen as a foreign importer. • Production capacity. Toyota produces most of its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage of global
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to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato’ Seri Mahathir Mohamed, who had originally conceived the idea of a Malaysian car. PROTON’s main plant in Shah Alam, with an area of 923 900 sq. meters, was originally designed for a capacity of 80 000 units per year. In 1997, capacity increased
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Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata Nano was a runaway bestseller—left Tata Motors
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kilometers on a single charge. Tesla tapped into a market that is still expanding and growing with more and more competitors entering the market every day. Tesla is a young and innovative company with many new ideas and are planning to launch a new vehicle in 2015. Right now because Tesla is such a new company they are only able to produce 22,000 vehicles internationally, which means there is currently a greater demand than there is supply. The IMC plan our company has developed will help solve this
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TABLE OF CONTENTS Contents Page (s) Executive Summary…………………………………………………………………………....3 Issue Identification ………………………………………………………………………...…5-7 Environmental and Root Cause Analysis………………………………………………..…7-9 Alternatives and Options……………………………………………………………………9-11 Recommendation and Implementation …………………………………………………11-12 Monitor and Control…………………………………………………………………………...12 Conclusion………………………………………………………………………………….12-13 EXECUTIVE SUMMARY Ford Motor Company is the second
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sector firm dealing in the bottling and supply of domestic LPG for household consumption since 1995. The firm has a network of distributors in the districts of Gurgaon and Faridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx. 12 kms from Gurgaon. The firm has been consistently performing we.” and plans to expand its market to include the whole National Capital Region. The production process of the plant consists of receipt of the bulk LPG through
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Organizational Capabilities Model | Existing Firm | Gap-Closing Analysis | Leadership Behaviour | * Middle of the continuum- more directive * Support: top down approach- did not consult with others when taking over and reducing headcount after product delays * Participative: largely values Silicon valley employees | * More participative * Consulting with others will leverage innovative and collaborative capabilities of the firm | Management Processes | * Decision making:
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college | Unknown | Unknown | LIFESTYLE DESIRES | | To be able to maintain a comfortable lifestyle for me and my children where I wouldn’t be falling into debt or trying to make ends meet and be able to purchase a home of my own. | Item | Amount | New Home | $100,000-$200,000 | New Car | $25,000 | | | | We would have the following type of lifestyle: (increase, decrease, or maintain present level) | Maintain present level with a minor increase | PAY OFF DEBT | | We would
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