Social media application plan for Indian Railways Purpose: The purpose of this paper is to submit a proposal for comprehensive social media application plan for the Indian Railways (a state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In
Words: 2768 - Pages: 12
Study: Case Wicked 1. Identify and describe the elements of Wicked's promotional mix. One element of the marketing mix that Wicked uses is advertising. Many people who loved Wicked bought souvenirs from the musical, such as golf balls, t shirts, necklaces, and CDs from the show. People could also buy these items online on a website. By people seeing other people have items from the Wicked show, it is a good advertising method of people wanting to see the musical. Another promotional mix used
Words: 727 - Pages: 3
Mercy Hospital Internal Analysis: Overall objective: Expand the hospitals referral base, increase referrals of privately insured patients, establish a liaison with the business community, become self-supporting three years after opening. Overall strategy: Preventive health care, minor emergency care, referral for acute and chronic health care problems, specialized employer services. Market penetration. Target market: The potential users of DHC consist of 11,663 office workers, Young people or upwardly
Words: 711 - Pages: 3
Chapter 08 Review Achieving Operational Excellence & Customer Intimacy (pp. 270 –301) 1. Recognize that the ‘heart’ of an ERP is a central database or data warehouse: Suite of integrated software modules and a common central database 2. Identify the four major functional areas of all business organizations: sales & marketing, finance & accounting, manufacturing & production, and human resources 3. Know the four (4) business values of an ERP: Increase operational efficiency
Words: 960 - Pages: 4
Vistakon, a high profile business in Johnson & Johnson (J&J) professional segment, has become a market leader in the contact lens industry due to the development and launch of Acuvue, the first one week disposable extended wear lens, and of Surevue, a two week disposable daily wear contact lens. Vistakon’s key success factor lies in the company’s strong technological advantage. Acuvue’s revolutionary manufacturing process (“stabilized soft molding”) allowed Vistakon to produce lens with
Words: 1209 - Pages: 5
Align Technology, Inc. Matching Manufacturing Capacity to sales Demand Align technology Inc has brought revolution in the technology of dentist field by offering that they can straighten patient’s teeth without metal braces invisibly and effectively. They made invisalign system which operates by obtaining virtual image of patient’s teeth, manipulating these images in prescribed increments, creating positives of these positions and then manufacturing plastic thin negatives of teeth for every stage
Words: 1725 - Pages: 7
15 Critical Success Factors 16 Key Problem Identification 17 Marketing Objectives 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography
Words: 6983 - Pages: 28
Building 243 University Campus Cranfield Bedford MK43 0AL Tel: +44 (0)1234 750323 Fax: +44 (0)1234 752040 www.scp-uk.co.uk How Supply Chains Create Shareholder Value by Dr. David Lascelles, Supply Chain Planning UK Limited S upply chain management is no longer a boring Cinderella of the business world. Not since the mid-nineties when enterprises as diverse as Amazon, Cemex, Cisco Systems, Dell Computers and Zara started to create dominant competitive positions, build huge market capitalisations
Words: 4557 - Pages: 19
What were the drivers of Toyota´s accelerators crisis? Why was Toyota facing a recall crisis? The drivers of Toyota crisis were Strategic, structural and cultural issues. At the strategic level, the cost reduction strategy added with the increasing of the output volume strategy caused a decrease in quality. Furthermore, the structure of Toyota (HQs in Japan and not in the U.S) impacted Toyota’s response to customer’s claims, taking a long time to address Toyota consumer’s concerns, and in
Words: 1047 - Pages: 5
1. Introduction Primark is an Irish clothing retailer, operating in Europe, in countries such as Germany, Spain, Ireland and United Kingdom. It is a subsidiary of Associated British Foods (ABF), a British multinational food processing and retailing company. Primark first open in Dublin 1969 under the name Penney’s, and have retained the name till this day in Ireland. Over the years Primark have expanded by buying out their competitors such as British Home Stores (BHS) and Clemens and August (C&A)
Words: 1647 - Pages: 7
