What is Copywriting? * Another word for the text of an ad. Copywriting is impressionistic: using a few words to deliver a complete message. What is the creative team? * The copywriter and art director. Which leads to the creative plan What is the creative plan? * How will the product be presented? Which benefits will be communicated? What is the mood of the ad? What are the production values of the act? What is the purpose of a headline? * Get attention of reader, Target potential
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competition” (Braun AG, p 5). In 1967, Braun was purchased by Gillette, a company well known for its mass-produced, mass-marketed products. For the first several years, Gillette left Braun’s product strategy untouched, but in 1980, Gillette appointed a new chairman to Braun, Lorne Waxlax. Waxlax decided a new strategy was in order for Braun. He wanted Braun to narrow their product line by getting out of cameras and hi-fi, and expand into larger consumer markets. His plan was to focus on Braun’s core technologies
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Section F2: Classes of Amplifiers As mentioned in the introduction, an important role of the final stage of an amplification system is to ensure a low output resistance so that the output signal may be delivered to a low resistance load without loss of gain. Many times, the gain stages provide the output stage with signals that are large enough that the small-signal transistor model no longer applies (or must be used with caution). However, it is still of paramount importance that linearity be
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Atmospherics (five senses) Retail convergence, non-store retailing (internet, catalog, kiosks, HSN), pop-up stores Chapter 12-Promotion-how a company communicates about product offerings IMC- (adv, P.R., personal selling, sales promotions) Push/Pull strategy Advertising-Objectives (inform/remind/persuade) Budget (affordable/% of sale/competitive parity/objective-task) Execution Style (slice of life, lifestyle, fantasy, personality symbol, celebrity endorser, scientific evidence, technical expertise
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Hawaiian Punch: Go-to- Market Strategy Case Analysis Problem Statement Hawaiian Punch is the leading brand of fruit drink brands in the United States and has a long history of satisfying customers. The Hawaiian Punch brand traces its roots back to the 1930’s when it was developed as tropical-tasting syrup for ice cream and later sold as a drink. The brand has been owned by several different companies over the years and was recently purchased by the Cadbury Schweppes Company from Procter and
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Marketing Communications | Syndicate assignment Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation Case 2 Canon Eos Cameras: Photography beyond the still 2011 Silver | Consumer Electronics Case 3 Southwest Airlines: Grab your bag it’s on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: Straight from the Bog 2008 Gold | Renaissance 2011 Silver | Sustained Success Case 5 Sears: Don’t just go back. Arrive 2010 Gold | Retail¬
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and European markets where is present. Essential to Red Bull’s success was the use of word-of-mouth marketing and the fact that they were seeking to break the traditional rules of marketing by reaching consumers in innovative ways. Red Bull are using pull marketing extensively. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of their events in the press. This coverage can encourage
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| Supply Chain Management | Assignment 1: SCOR – Model Application | | Outlet store Outlet store Private customers ordering via internet Private customers ordering via internet Material flow Information flow Material flow Information flow Retails chains, superstores Retails chains, superstores Distribution centers Distribution centers Business Scope Model for MIFA Business Scope Model for MIFA MIFA Headquarters MIFA Headquarters Warehouse Warehouse MIFA plant/factory MIFA plant/factory
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MRKG 1311 Principles of Marketing Summer 2015 Test 4 - Review Sheet CHAPTER 14 – COMMUNICATING CUSTOMER VALUE: INTEGRATED MARKETING COMMUNICATIONS STRATEGY * What is a promotion mix? pp. 428-429 * What is advertising? p. 429 * What are the sources where consumers can locate information about products and services? p. 429 * What is a sales promotion? pp. 429 * What is integrated marketing communications? pp. 431-432 * What are the six stages of
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Multidimensional Lenses on Migration Dilara Sönmez Middle East Technical University Department of International Relations, #1541077 ABSTRACT National and international security has gained new meanings and elements in recent years, especially after Cold War. The changed concept of security has been more and more broadened with accelerated effects of globalization and shocking September 11 events. The new issues of security agenda may be listed as immigration, global terror, climate change
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