Aceasta este versiunea html a fişierului http://xa.yimg.com/kq/groups/10218488/1488710324/name/HBS_Dubai_Case.pdf. G o o g l e generează automat versiuni html ale documentelor căutate pe Web. Page 1 _______ Lecturercase. Thserve asCopyrigwrite Haphotoco ANTHONITINUMAIMJOHNA SheInc OvRhoderegionHiDubaeconoAirlinbuiltoperaMiddmaintthe mwithocondiGrowloomeMoha Back Regio Onbin Sa a With publicaincludeor an Islineage_______________ r Anthony J. Mayohis case was develos endorsements, sought © 2010
Words: 13642 - Pages: 55
STRATEGIC ALLIANCES IN THE GLOBAL AIRLINE INDUSTRY Abhishek Goel1 Abstract Strategic alliances are common to any industry. Their presence is felt quite significantly in the airline industry. Starting in the US in 1978 deregulation of airline industry has since brought about sea changes in functioning of the industry. This paper attempts to understand the developments and strategic alliances that have occurred in the airline industry since deregulation. These strategic alliances exist in various
Words: 12277 - Pages: 50
ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS Emotional Appeals THE NATURE OF EFFECTIVE advertisements was recognized full well by the late media philosopher Marshall McLuhan . In his Understanding Media, the first sentence of the section on advertising reads, "The continuous pressure is to create ads more and more in the image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers
Words: 8006 - Pages: 33
FOCUS Mission Success Safety Always - Mission Success Safety Always - Mission Success Safety Always - Mission Success Safety Always - Mission Success January 2012 FOCUS Republic of Singapore Air Force Safety Magazine Issue 70 The Dirty Dozen Inside: >> Stress >> Distraction >> Project Management and The Dirty Dozen >> Fokker-50 At Gulf of Aden Mission Success Safety Always - Mission Success Safety Always - Mission Success Safety Always - Mission Success Safety Always -
Words: 13663 - Pages: 55
expanded with the acquisition of British Caledonian in 1987, followed by Dan-Air in 1992 and British Midland International in 2012. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has since grown to become the third-largest, after SkyTeam and Star Alliance. British Airways merged with Iberia on 21 January 2011, formally creating the International Airlines Group (IAG), the
Words: 7297 - Pages: 30
Harvard Business School Strategy Working Paper Series Working Paper Number: 02-061 Working Paper Date: February 2002 “Airbus vs. Boeing in Super Jumbos: A Case of Failed Preemption” Benjamin Esty (Harvard Business School) Pankaj Ghemawat (Harvard Business School This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract_id=302452 Airbus vs. Boeing in Superjumbos: A Case of Failed Preemption* August 3, 2001 Rev
Words: 21672 - Pages: 87
TAKING LEADERSHIP IN A DIGITAL ECONOMY BY TELSTRA CORPORATION LIMITED AND DELOITTE DIGITAL November 2012 deloittedigital.com.au telstra.com A NOTE FROM DAVID Consumers and businesses are rapidly embracing digital technology and this is redefining the traditional transaction model. We now have a new generation of globally connected consumers and businesses who behave very differently – and we must all adapt to these changes and take advantage of the new opportunities. By the end of the decade
Words: 8332 - Pages: 34
Airbus vs. Boeing in Superjumbos: Credibility and Preemption by Benjamin C. Esty and Pankaj Ghemawat Current Draft: August 3, 2001 Benjamin C. Esty Morgan 381 Harvard Business School Boston, MA 02163 Tel: (617) 495-6159 e-mail: besty@hbs.edu Pankaj Ghemawat Morgan 227 Harvard Business School Boston, MA 02163 Tel: (617) 495-6270 e-mail: pghemawat@hbs.edu Acknowledgements: We would like to thank Ed Greenslet and The Airline Monitor for providing data on and insights about the commercial
Words: 17803 - Pages: 72
Tony Tyler Director General & CEO International Air Transport Association Annual Report 2012 68th Annual General Meeting Beijing, June 2012 Contents IATA Membership Board of Governors Director General’s message The state of the industry Safety Feature: What is the benefit of global connectivity? 2 4 6 10 18 22 26 30 36 42 48 52 Feature: How safe can we be? Security Feature: Do I need to take my shoes off? Taxation & regulatory policy Environment Feature: What is right for
Words: 17801 - Pages: 72
2020: analysis of key drivers for change. Bibliography. ISBN 9781920965525. 1. Tourism - Economic aspects - Australia. 2. Tourism - Social aspects - Australia. 3. Tourism - Political aspects - Australia. 4. Tourism - Environmental aspects - Australia. 5. Tourism - Australia. I. Cooperative Research Centre for Sustainable Tourism. II. Title. 338.47910994 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism
Words: 40109 - Pages: 161
