witnessed a revamped approach and new ways in conducting business. Multiple airlines have adopted various ways of branding themselves but the most common approach was adoption of corporate social responsibility. These companies feature more of giving back to the community and participating in activities entirely different from their main line of operation. This paper conducts an empirical and qualitative evaluation of eight major airlines in the air travel industry and their adoption of corporate
Words: 6790 - Pages: 28
South Asian Journal of Business and Management Cases http://bmc.sagepub.com/ Business Turnaround Plan: The Experience of Malaysia Airlines Herwina Rosnan and Razmah Mahmod South Asian Journal of Business and Management Cases 2012 1: 211 DOI: 10.1177/2277977912459444 The online version of this article can be found at: http://bmc.sagepub.com/content/1/2/211 Published by: http://www.sagepublications.com On behalf of: Birla Institute of Management Technology Additional services and information
Words: 6082 - Pages: 25
REPORT ABOUT EASYJET Seite 1/53 REPORT ABOUT EASYJET Analyses about Industry, Market, Competition and chosen strategy Reinhard Fellner Wien, am 09.06.2002 C:\Users\rf\Documents\A R C H I V 311013\F 160108\B820_Strategy\TMA\TMA01\TMA01_B820rf.doc I R M E N R E I N H A R D 301109\MBA FILES Druck: 20.11.13, 22:42 REPORT ABOUT EASYJET Seite 2/53 Executive Summary Deregulation has seriously changed the environment and structure of airline
Words: 9142 - Pages: 37
three-fold increase in the number of scheduled airlines and a five-fold increase in the number of aircraft operated. The largest and most popular airline in Mumbai India is Jet Airways started in 1993. Naresh Goyal (both founder and owner) still owns eighty percent of the company, and oversees all aspects of the business. This paper reviews one of the airlines, jet airways, strategic evaluation process to select the next corrective action for the airlines and also the impact on overall aviation industry
Words: 5636 - Pages: 23
this Report, it is taken to refer to a situation of extensive liberalisation within the ASEAN region. It concentrates on the international links between members of ASEAN, and is not so concerned with domestic cabotage. The report does not focus on beyond rights, or on 5th freedom operations of non-ASEAN airlines within the region, though it recognises that these can have an impact on Open Sky arrangements. The rationale for Open Sky is taken to be to promote competition in the airline industry
Words: 11379 - Pages: 46
Learning Skills Unit Academic Preparation Program Harvard Referencing Workbook Author - Date Revised 22/5/12 by KMcK, JD, ERP, BRK & RJL saved as G:\Departments\LSU\Projects and Operations\LSU Workshops\T2 2012\Referencing T1 2012\LSU Harvard Referencing Master T2 12 v1.1 DISCLAIMER This resource has been developed by the LSU, CQU-SIC. It is not a substitute for the official CQU guide and should be used in conjunction with the official CQU guide and specific instructions in course profiles
Words: 5893 - Pages: 24
1.0 Introduction Singapore Airlines (SIA) flew its first flight way back in the year 1947. It was then known as Malaysian Airlines, which became two separate entities – SIA and Malaysian Airline System (MAS) in 1972. In between that period from 1947 till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising
Words: 5796 - Pages: 24
Tony Tyler Director General & CEO International Air Transport Association Annual Report 2012 68th Annual General Meeting Beijing, June 2012 Contents IATA Membership Board of Governors Director General’s message The state of the industry Safety Feature: What is the benefit of global connectivity? 2 4 6 10 18 22 26 30 36 42 48 52 Feature: How safe can we be? Security Feature: Do I need to take my shoes off? Taxation & regulatory policy Environment Feature: What is right for
Words: 17801 - Pages: 72
I. Introduction. Nowadays, airlines industry is one of profitable businesses in the world. Both government and private enterprise are dominant in the industry. In Vietnam, aviation market is forecasted to be the world's 7th fastest-growing in 2013-2017 period. The Vietnam airlines industry stands a high chance of developing strongly, but there must be an investment in technology, infrastructure in order to reduce the cost as well. And Vietnam Airlines is a largest aviation brand name in
Words: 9322 - Pages: 38
[pic] Master of Business Administration AF5215 Financial Accounting for Executive Group Project Date: 07 Dec 2013 |Student ID |Student Name | |12034578G |Yu Ka Kit, Eric | |13022384G |Kevin Lo | |13051317G |Esther Wong
Words: 7555 - Pages: 31
