African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the
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PERMANENT STRUCTURAL CHANGE BRINGING SUSTAINABLE RESULTS... 2009/10 Annual Report and Accounts Who we are British Airways is the UK’s largest international scheduled airline. We fly our customers at convenient times to the best located airports across the world. We are one of the world’s leading global premium airlines. Our principal place of business is London with significant presence at Heathrow, Gatwick and London City. Some 20 million people live within commuting distance of these
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International service • 5 Airline partnerships o 5.1 Codeshare agreements • 6 Fleet o 6.1 Current fleet o 6.2 Fleet history o 6.3 Livery o 6.4 Special liveries • 7 Products and services o 7.1 Southwest experience o 7.2 In-flight entertainment o 7.3 Evolve interior • 8 Rapid Rewards • 9 Incidents and accidents • 10 Controversies • 11 See also • 12 References • 13 External links History Early history Southwest Airlines Boeing 737-200 wearing the original airline colors when landing at
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Five Star Value Carrier: Business Transformation Plan (BTP 2) Disclaimer This Business Transformation Plan (BTP 2) document is issued to staff and external stakeholders with the following disclaimer in line with Bursa Malaysia guidelines: 1. These headline Key Performance Indicators (KPIs) in the BTP 2 are targets/aspirations set by Malaysia Airlines to reflect transparent performance management practices. To all intents and purposes, financial figures referred to as ‘forecasts’ and ‘estimates’
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GLADSTONE AIRPORT PROJECT PLANNING REPORT PROJECT PLANNING REPORT Upgrade of Gladstone Airport Background Gladstone Airport services the Gladstone region located some 500 kilometres north of Brisbane and comprising three former local government areas – the harbour city of Gladstone, and the Calliope and Miriam Vale shires. The airport is currently operated by the Gladstone Regional Council following recent council amalgamations and dissolution of the Gladstone-Calliope Aerodrome Board on 14 March
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Information Technology Infrastructure P A R T II 4 IT Infrastructure: Hardware and Software 5 Foundations of Business Intelligence: Databases and Information Management 6 Telecommunications, the Internet, and Wireless Technology 7 Securing Information Systems Part II provides the technical foundation for understanding information systems by examining hardware, software, databases, networking technologies, and tools and techniques for security and control. This part answers
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singapore airlines annual report 2009/2010 Singapore Airlines achieved a net profit attributable to equity holders of S$216 million for the financial year ended 31 March 2010. During the first half of the year, demand for air travel declined due to the global economic slowdown as well as the outbreak of Influenza A (H1N1). The Group recorded a net loss attributable to equity holders of S$466 million for the first half of the financial year. Despite the difficult times, the Airline did not lose
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BCCA’S INSTITUTE OF MANAGEMENT STUDIES Nesbit Road, MAZAGAON, MUMBAI – 10 V SEMESTER :______________________________________ NAME OF STUDENT : CLASS : T.Y.B.M.S DIV : 000 SUBJECT : 0000000000 TOPIC : RISE & FALL IN THE AVIATION INDUSTRY NAME OF PROFESSOR : 000000000 ____________________________ _____________________________
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MARKETING MANAGEMENT 555 Lecturer: Professor Margot Wood Assessment 1 Case papers overview Due: 14th February 2013 (Thursday) Word Count: 1588. Facebook Student Name: David Yew-Choong KAM Student ID: 09876307. 1 WHY do people use Facebook? Whether it's for posting updates, reposting articles, checking in locations/whereabouts, or playing Farmville – people participate in Facebook to stay connected, to relax, to be entertained, and to be kept informed (Bond, Ferraro, Luxton and
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P a g e | 1 QUEST FOR THE BEST P a g e | 2 The Executive Summary Event experience The Association of Surfing Professionals (ASP) is the sole governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP World Championship Tours (WCT), the ASP Qualification Series (QS), the Big Wave World Tour; the ASP World Longboard Championship
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