• Segmentation: • Geographic Segmentation- Secondary Hubs- Mumbai, Delhi & Kolkatta. Focus Cities- Cochin, Pune, Ahmedabad, Hydrabad, Indore, Jaipur & many more. International Destinations- London, Colombo, Dubai, Singapore, Bangkok, Dhaka, Hog Kong, Kuala Lumpur & Maldives. • Demographic Segmentation- Gender- both Male & Female Social Classes- Age group from 25 to 45 years. Income Level- Higher and Higher-Middle Income group. Targeting: • Kingfisher First Class- company executives •
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Merger between American Airlines and US Airways The two airlines American Airlines and US Airways merged on December 9th, 2013 to form the American Airline Group that became the biggest airline in the world. This merger was formed by the increased competition that airlines are facing in the business today. The merger presented an opportunity for both airlines to exploit the benefits of an extended network that would result after merging as opposed to when each operates independently. One of the
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Porter's 5 Force Analysis Rivalry (High) Rivalry within the Canadian Airlines Industry is relatively high although WestJet and Air Canada are the two largest companies. This is due to various reasons which include difficulties in exiting the company,high levels of demand and price competition. The demand for the industry is huge and its a billion dollar market which airline companies want to control. The Airlines Industry is highly saturated on domestic and international levels which creates high
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QANTAS AIRWAYS, AUSTRALIA Introduction: Qantas Airways is saddled with high operational cost due to high fuel cost and lower levels of global airline traffic. To achieve customer intimacy and operational excellence, and remain competitive, Qantas Airways have to introduce new technology to replace its 30 year old date center which might be operating on legacy systems. Need for New Systems. It is worth noting that the airline industry has much been impacted with “disruptive technology”. Travel
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Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism, world trade, foreign investment and, therefore, leads to economic growth. However, all airlines within the industry operate in a highly dynamic environment where various legal, social, technological and economic forces interact with each other
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G902- Professional Profiling [pic] Travelling Cheap, With JetStar Asia Competitive Analysis Of JetStar Asia In The Low-Cost Carrier Industry |Content Pages | |1. INTRODUCTION | |1.1 What is JetStar Asia?
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MarketLine Industry Profile Airlines in Singapore October 2012 Reference Code: 0116-0756 Publication Date: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Singapore - Airlines © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0116 - 0756 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Singaporean airlines industry grew by 16.8% in 2011 to reach a value of $8,552.5 million. Market value
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Qantas Airways STRATEGIC DIRECTION * Qantas Airways Limited may have won the capacity war between itself and Virgin Australia, but the cost has been considerable. The company now needs to consider drastic measures that were previously out of the question, such as selling low cost carrier Jetstar or its highly profitable loyalty programme. Much of Qantas Airways Limited’s future, however, is in the hands of the Australian Parliament, and whether or not it dismantles the 1992 Qantas Sales Act
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Competitors Analysis Airbus and Boeing are considered duopoly in a large jet airliner industry. Together, they hold over 60% of the market share with Airbus having 33% and Boeing having 30% of the market. Fig. 1 Airline Industry Market Share Both companies compete largely on the basis on technology, size, and weight of the aircrafts. Airbus A380 is an example of how Airbus competes in terms of size. A380 competes directly with Boeing 747, which is the largest aircraft of Boeing. In terms
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