but might lead to systemic long‐term adverse consequences. 3. To create an appreciation in students that research is useful for solving problems in ALL areas of business. 4. To help students develop an appreciation of the role of the manager in facilitating the researcher or the consultant’s work. 5. To stress the importance of skill development in research, as opposed to mere gathering of knowledge about research. 6. To emphasize that research and knowledge about research enhance managerial effectiveness
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The collaboration between emotional intelligence and the leadership A Case study of SAGA Corporation Presented By: Muhammad Adnan College: London College of Business Supervisor Name: Joy Joseph Submission Date: Declaration This work has not previously been accepted in substance for any degree and is not being concurrently submitted in candidature for any degree. |Signed |
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CHAPTER 1: INTRODUCTION 1.1 Research Background The competition between Low Cost Carriers (LCCs) and Full Service Carrier is getting intense caused by the process of liberalization in aviation field. In the case of Malaysia, the entries of LCCs, Air Asia, Firefly and Malindo have raised the number of passengers travelling inbound or outboard of the destination. According to Malaysia Airports Holding Berhad (MAHB) Annual Report 2009, the passenger movement of AirAsia for domestic traffic
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18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will
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Croft Road Aldershot Hants GU11 3HR England Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Gray, Carole Visualizing research : a guide to the research process in art and design 1.Art – Research 2.Design – Research 3.Universities and colleges – Graduate work I.Title II.Malins, Julian 707.2 Library of Congress Cataloging-in-Publication Data Gray, Carole, 1957Visualizing research : a guide to the research process in art and design / by Carole Gray and Julian Malins
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software, content, architecture, and learning theory for developing a prototype. The Pocket PC could deliver the mobile EPSS because the device met the needs of the mobile EPSS and salespeople based on survey results and small group interviews. The researcher selected RoboHelp for developing the prototype because the software was easy to use and had the ability to output multiple formats. Emergent evidence suggested that the mobile EPSS should
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CHAPTER ONE 1.0 INTRODUCTION Exporting is the practice of sending or carrying merchandise to a foreign country for trade or sale. (Branch, Alan E. Elements of Export Marketing and Management. Chapman and Hall, 1990). International business is a potentially lucrative area of many businesses, but the small business owner should be aware that establishing one self in a foreign market is a complex, and time consuming task. Many small businesses in Ghana have dramatically improved their financial
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THE IMPACT OF APPLICATION OF INFORMATION AND COMMUNICATIONS TECHNOLOGY (ICT) IN THE ADMINISTRATION OF POLYTECHNICS IN OGUN STATE, NIGERIA BY SONEYE SEMIU ADEBAYO MATRIC NO: NOU100032296 A PROJECT SUBMITTED TO THE SCHOOL OF EDUCATION, NATIONAL OPEN UNIVERSITY OF NIGERIA, ABEOKUTA, IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTERS DEGREE IN EDUCATION DECEMBER 2012 CERTIFICATION This is to certify that this research project entitled THE IMPACT OF APPLICATION OF
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-15 2.2.1 2.2.2 2.2.3 2.2.4 Descriptive vs. Analytical Research --------------------------------------------------------------16 Applied vs. Fundamental Research --------------------------------------------------------------16 Quantitative vs. Qualitative Research -----------------------------------------------------------17 Conceptual vs. Empirical
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applications manage the interaction of customers with an organization. They are used to increase the return on marketing efforts by enabling the understanding of the complete history of a firm’s interactions with its customers. CRM systems are able to target promotions to likely buyers, facilitate sales efforts, and deliver customer service. cybermarketing The convergence of the Internet, computers, information systems, telecommunications and the customer with the marketing process. data mart A scaled
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