Module Code: UGB 123 Module Title: Understanding Business Part 2 Title of Assignment : Task 1- Franchise Application Tutor’s Name : Mr. Gopakumar Name : Chai Jia Ching (149108296) Boo Sheue Peng (149106959) Tai Jing Ni (149107015)
Words: 3929 - Pages: 16
Initiatives 28 Community Support & Development Initiatives 36 Employee Welfare Protection of the Environment 40 The YTL Group’s Environmental Vision 42 Utilities 61 Cement Manufacturing 65 Express Rail Link 68 Property Development & Sustainable Design 85 Hotels & Resorts 87 Carbon Credit Consultancy Services 88 Biodiversity & Nature Conservation Programmes & Collaborations 102 Earth Hour 2011 105 Ongoing Outreach Through Climate Change Week 106 National Geographic Store, Kuala Lumpur 108 The Copenhagen Communiqué
Words: 48018 - Pages: 193
important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors
Words: 40041 - Pages: 161
with Catherine Grace, Vice-President of Advertising. The impromptu meeting followed a day-long senior vice president conference with Joseph James, the company’s new president and chief executive officer. Mr. James, a seasoned hotel financial executive with 40 years of hotel management experience, was appointed the previous week following the sudden resignation of his predecessor. The charge given each of the company’s four senior vice-presidents was to prepare a one-hour presentation that described
Words: 6460 - Pages: 26
SEGMENTATION, TARGETING & POSITIONING SHUBHAM JOSHI ROLL No. 60 MBA 1st SEMESTER Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. LEVELS OF MARKET SEGMENTATION
Words: 5038 - Pages: 21
Faculty of Hospitality, Tourism Management & International Business Studies University of Aruba State of Sustainability in the Aruban Fine Dining industry Course: MBA 2015 Module 2: Sustainability & Innovation Instructor: Prof. Dr. Ryan R. Peterson, PhD, Msc., Bsc., CHE Team: 6 Cavril Rombley Ryan Falconi Executive summary This state of sustainability report of the Fine dining industry in Aruba describes the challenging landscape of the local and international fine dining industry
Words: 4674 - Pages: 19
ANALISA PENGARUH BRAND IMAGE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIATOR PADA THE DREAMLAND LUXURY VILLAS AND SPA, BALI. Felicia Juliani Leliga Manajemen Perhotelan, Universitas Kristen Petra, Surabaya, Indonesia Abstrak: Penelitian ini dilakukan untuk mengetahui customer loyalty pada brand The Dreamland Luxury Villas and Spa, Bali melalui penilaian responden terhadap dimensi brand image yang terdiri dari brand strength, brand favorability, dan brand uniqueness, dengan
Words: 4314 - Pages: 18
Principles of OPERATIONS MANAGEMENT Seventh Edition r Jay Heizer Jesse H. Jones Professor of Business Administration Texas Lutheran University Barry Render Charles Harwood Professor of Operations Management Crummer Graduate School of Business Rollins College PEARSON Prentice Hall Upper Saddle River, New Jersey 07458 About the Authors vi Foreword xx Preface xxi PART i l l 1, Introduction to Operations Management 1 Operations and Productivity 1 Global Company Profile:
Words: 3823 - Pages: 16
Abstract A leading company in the transportation agency, FedEx is known all around the world for its fast and on time delivery. Its slogan, “when it absolutely, positively has to be there overnight” says it all for the company. When one needs to get a package or parcel anywhere FedEx is one of the top choices. The company’s primary competitive advantage is its IT infrastructure. FedEx was the first to introduce a real corporate website where customers could print their unique barcode and have
Words: 4427 - Pages: 18
* CHAPTER 1: COST MANAGEMENT AND STRATEGY * QUESTIONS 1-1 Firms Using Cost Management. Here are some examples; there are many possible answers. 1. Wal-Mart: to keep costs low by streamlining restocking and sales 2. Dell: to keep costs low by improving manufacturing performance and by using target costing and other management techniques 3. Citicorp: to keep costs low by using activity analysis (see exercise1-31) to identify key operations and to find those that add little or no
Words: 9648 - Pages: 39
