Marketing Research Name : Liu TongLu Student No. : 11212950 Lecturer In-Charge : Mr. Shawn Wong Submission Date : 12 July 2013 Word Count : 2800 UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND DUBLIN TABLE OF CONTENTS 1. Corporate and Product Profilo............................................................................. 3 2. Research Objective...............
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Understanding Business Research Terms and Concepts: Part 1 RES/351 Business Research August 13, 2014 Understanding Business Research Terms and Concepts: Part 1 It is important to understand business research terms and concepts when conducting research. Having an unclear understanding of the terms and concepts could lead to ineffective research results. Having good measurement tools in place can be used as an indicator for measuring accuracy. Tools that are put in place to measure accuracy
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Marketing research Marketing research is the research that companies do to study consumers and other companies. Marketing research seeks to understand the best ways to connect a consumer and a product, with the hopes that the consumer will buy. This involved evaluating the current marketing already being done for that product, or similar products that are created by the same company, and determining how well the marketing campaigns are working. This also involves studying the marketing techniques
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Research Philosophy The research philosophy is an important part of the research methodology in order to collect data in an effective and appropriate manner. It helps the researcher to develop their understanding and knowledge about the topic of research. It has four main terminologies i.e. “positivism, interpretivism, realism and pragmatism” (Saunders, 2009). A review of philosophy is a vital aspect of the research process as it opens researcher’s minds to other possibilities, which can lead to
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Comparison Paper Latarshaw Wright NUR/443 July 15, 2013 Instructor: Linda Hansen-Kyle Abstract Research studies are a key element to the implementation of evidence-based practice in nursing, but one must first have a thorough understanding of the study process in order to benefit properly from the findings. The most important concept is to understand if the study is Quantitative or Qualitative in design. The purpose of this paper is to compare and contrast the differences in these two
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P3 – Unit 3 Market research Market Research is the process of gathering, analysing and interpreting information about a market, product or service to be offered for sale in that market. It also involves information about the past, present and potential customers for such products or services. The strategy consists on gathering information from possible future buyers or current ones (generally to improve the product). This information is recorded through
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Overview of Quantitative vs Qualitative Articles NURS 4000/NURS 4001: Research and Scholarship for Evidence-Based Practice March 17, 2015 Overview of Quantitative vs. Qualitative Articles Using two research studies selected from the list of articles provided. I choose A Bundle Strategy Including Patient Hand Hygiene to Decrease Clostridium difficile Infections (2014) and Impact of a Smoking Cessation Educational Program on Nurses' Interventions (2014). The purpose of this paper is to do an
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Three Abbreviated Research Plans Introduction Public health practitioner, when presented with a crisis, problem, or circumstances in the community can use the different research methods, such as quantitative, qualitative, or mixed methods. These advance plans of query explore not only potential clarification, but it explores different route that will conclude an exact treatment or intervention and influence an outcome. The three abbreviated research plans will be outlined in this paper, will
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2014 Mike Hamm Finding What Works Quantitative versus qualitative research. Both methods hold an important place in the process of asking, hypothesizing, researching, gathering compiling and presenting the findings of any marketing process. The most effective method depends on the desired results. If the research being conducted is for the purposes of reporting the quantity, measurement, role or ability of a product, then quantitative research is required. If the researcher is seeking
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Evaluation of the qualitative study: ‘In the Club: Ecstasy Use and Supply in a London Nightclub’ Table of contents: 1. Overview 3 2. Qualitative research approach methods and Quantitative research approach 4 3. The strength and weakness of Observation data collection 6 4. The strength and weaknesses of in-depth interview 6 5. Focus group discussion 7 6. Conclusion 9 7. References 10 Overview The aim of this report is to evaluate the qualitative
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