A multivariate explanatory study into the factors that affect consumers' attitudes, intentions and engagement with indirect mobile marketing. A dissertation submitted by: Phil Hudson BA (Hons) Marketing The Media School Bournemouth University 2012 - 2013 Word count: 9992 I Dissertation Submission Form with Author’s Declaration This form must be fully completed and submitted to the Media School Student Support Reception with 2 copies of your bound dissertation/project. Incomplete submissions
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11 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Antecedents and outcomes of strategic thinking Byeong-Joon Moon ⁎ Kyung Hee University, Republic of Korea, School of Management, Kyung Hee University, Republic of Korea a r t i c l e i n f o a b s t r a c t This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking
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An Overview of Advertising Chapter 1 1.1 Introduction If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early
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University of Glasgow Adam Smith Business School International Business & Entrepreneurship Research Method MGT 5174 A Comparative Study of Entry Modes Adopted by Sainsbury’s and M&S in China Based on Resource-based View Theory Yuyu Xiong 2203873 07/24/2016
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Norwich, NR4 7TJ, UK b Tyndall Centre for Climate Change Research, School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK Received 25 August 2006; received in revised form 12 January 2007; accepted 17 January 2007 Abstract This paper reports on the barriers that members of the UK public perceive to engaging with climate change. It draws upon three mixed-method studies, with an emphasis on the qualitative data which offer an in-depth insight into how people make sense
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Many research projects and dissertations demand the collection of primary data from individuals. Questionnaires are often the best way of gathering such information and views. However, a badly designed questionnaire may get only unusable responses or none at all. This Advice Sheet offers guidance on avoiding the pitfalls, and ensuring a successful result. What do you want to know? 1 Maximise success …. 1 Who to ask …. 1 Clear instructions …. 2 Questions …. 2 Order & layout …. 3 Email vs Print
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role of theory in research Division for Postgraduate Studies (DPGS) Post-graduate Enrolment and Throughput Program Dr. Christopher E. Sunday Outline Some definitions of ‘theory’. Some characteristics of ‘theory’. Theories vs. hypotheses. How to evaluate the quality of a theory or explanation. The dynamic relationship between theory and research. Deductive theory. Inductive theory. Example of theories relevant to a particular research question. Theories
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BarCharts, Inc.® WORLD’S #1 QUICK REFERENCE GUIDE DEFINITIONS Strategic Management is a process for conducting the entrepreneurial activities of a firm for organizational renewal, growth, and transformation. The major tasks are: (1) set a mission and goals, (2) assess the environment, (3) appraise company capabilities, (4) craft the strategy, (5) implement the strategy, and (6) evaluate and control the strategy. Business Policy is a set of prescribed and discretionary statements, limiting
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birth control will never be one-hundred percent effective, there must be a means of stopping a population spurt, especially when many irresponsible people decide to have children. In the 1980s, a famous court case changed the nation by the name of Roe vs. Wade: This led to a woman’s right to choose to abort her child (“When Abortion Was Illegal”). Abortions are very common in the United States. One out of every three women has an abortion by the time they reach age forty-five (Finer et al. 116). Now
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Would free trade agreements improve international trade by encouraging foreign direct investments and opening new markets (Name) (University) Table of contents 1 Introduction……………………………………………………………………………………...3 2 Literature review………………………………………………………………………………..3 2.1 The Changing Landscape of Regional Trade Agreements ……………………………...……3 2.1.1 Introduction………………………………………………………………………………….3 2.1.2 Evolution of the RTAs Landscape………………………………………………….……….4 2.1.3 Conclusion………………………………………………………………………………
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