ASSIGNMENT No. 1 Total Marks: 100 (Units: 1–5) Pass Marks: 50 Q. 1 (a) Discuss the impact of digital technologies on marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different
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Lecture 1 Introduction to research in applied linguistics • What is research? • Research is the process of going up alleys to see if they are blind Marston Bates, American writer • Research is what I am doing when I don’t know what I am doing Von Braun, American engineer • If you steal from one author, it’s plagiarism; if you steal from many, it’s research. Wilson Mizner, American dramatist Lecture 1 Compulsory
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in a scholarly study. In quantitative research, researchers often test theories as an explanation for answers to their questions. In a quantitative dissertation, an entire section of a research proposal might be devoted to presenting the theory for the study. In qualitative research, the use of theory is much more varied. The inquirer may generate a theory as the final outcome of a study and place it at the end of a project, such as in grounded theory. In other qualitative studies, it comes at the
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useful evidence has caused much debate in the history of social psychology. This essay will compare and contrast the two epistemologies of essentialist and social constructionist approaches to social psychology and the research methods of quantitative and qualitative used in each approach. Essentialists’ view of the world is that the properties possessed by a group are universal in that group and do not depend on context. However, a member of a group may possess other characteristics that are not required
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------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it
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fluids, dangerous criminals, and traffic hazards. They have one the most dangerous jobs in America. The summary below explains the purpose of law enforcement job hazard research, the type of questions asked and structure type, the advantages of quantitative data-gathering, and finally, the importance of consent and confidentially. Police Hazards The number one hazard police officers fear commonly relates to injuries from a knife or gunshot, which leads to a disability or death. In addition,
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|There are many ways to get information. The most common research methods are: literature searches, talking with people, focus groups, personal interviews, | |telephone surveys, mail surveys, email surveys, and internet surveys. | |A literature search involves reviewing all readily available materials. These materials can include internal company information, relevant trade | |publications, newspapers
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help them increase their acquisition rate within that segment, our analysis has led us to conclude that they should continue to target both OOs and MMs. From a quantitative perspective we conducted the customer lifetime value calculations. In order to derive the MM and OO lifetime values, we separated both the MMs and OOs into CMS vs. non-CMS users, and also segmented the OOs into “small business” and “very small business” based on different churn rates. Based on our market share assumptions
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| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable
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measures of satisfaction for different attributes of products and services, and relate this to customer type or segment, experience, demographics etc. Data/Methodology: Satisfaction studies typically require a mix of qualitative and quantitative approaches. At an early stage, qualitative research techniques such as focus groups or one-on-one customer interviews might reveal unexpected dimensions of customer dissatisfaction. Usually customer satisfaction measures and information on customer type are
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