Executive Summary Brenton-Cooper Medical Centre (BCMC) has outsourced its MRI operations to Quinte MRI, a seasoned and highly recognized MRI service provider. Unfortunately, after six weeks of operations Quinte MRI’s leased MRI machine is not meeting its expected outputs as projected and is causing concern to both Quinte MRI and BCMC which has begun to lose revenue via referrals away from its clinic. Further, BCMC’s reputation is now at risk which could result in additional loses to the centre.
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EXECUTIVE SUMMARY Quinte MRI, Inc. was a small, but growing, international service provider specializing in a variety of medical technologies including MRI. Quinte MRI’s founder, Dr. Syed Haider firmly believed that the residents of smaller communities deserved the same level of health services as the residents of the larger urban centers. Haider’s first attempt to establish a facility such as this was unsuccessful due to Canadian regulations prohibiting private-sector MRI. MRI had become increasingly
Words: 2556 - Pages: 11
