prescription business in the advanced markets.” To this end, it keeps a dedicated research facility in Gurgaon staffed with over 1100 scientists. They currently have two molecules in Phase II trials and 3-5 in pre-clinical testing. It spent $75 million in R&D in 2004, a 43% increase over its 2003 expenditure. Arun Puri is the chairman and CEO Brian Tempest is the only non-Indian on the senior management team.38,39 [edit] Dr. Reddy's
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Case Presentation : The Brita Products Company Group 8 Prepared by Ashish Gauba 11P070 Gunjeet Singh 11P078 Himanshu Sehgal 11P080 Ishan Agrawal 11P081 Srinivas R R 11P112 Vignesh K 11P119 Table of Contents Background: 3 ACNielsen Market Simulation Study: 5 Problem Analysis: 6 Customer Lifetime Value Analysis: 8 Ten scenarios of Brita’s marketing investment: 9 Recommendations:
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June 2001 Abstract An experimental dryer was developed for determining the kinetics of black tea drying. Drying characteristics of tea were examined using heated ambient air for the temperature range 80–120°C and air flow velocity range 0.25–0.65 m/s. The data of sample weight, dry- and wet-bulb temperatures and air velocity of the drying air were recorded continuously during each test. The drying data were then fitted to the different semi-theoretical models such as Lewis, Page, modified Page, two-term
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J. Basic. Appl. Sci. Res., 3(6)99-106, 2013 © 2013, TextRoad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Estimating the Effectiveness of Promotional Tools on Sales Growth An Analysis of Occasional Study Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1, Dr. Syed Mazhar Abbas Zaidi1 1 COMSATS Institute of Information Technology, Wah Cantt 2 Preston University, Islamabad ABSTRACT This paper examines that
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Faculty of Business and Economics, KU Leuven, Belgium d School of Management and Governance, University of Twente, Netherlands b c a r t i c l e i n f o Article history: Received 27 June 2011 Received in revised form 20 December 2012 Accepted 16 February 2013 Available online 7 March 2013 Keywords: Servitization Open service innovation Business model Performance a b s t r a c t As manufacturing businesses operate in an ever more competitive, global economy where products are easily commoditized, innovating
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ABHINAV GUPTA . CS ANSHUMAN MITTAL . CS RISHABH SINHA . CS SOMYA MITTAL . CS RAMITH PADAKI . CS KADAM ROHIT DATTATRAYA . CS SINDHU ELLURU . CS SARANSH KUMAR . CS SHUBHAM JAIN . CS AASTHA AGRAWAL . CS JIMMY MAHESH MORZARIA . CS BHAVUL GAURI . CS DHRUVESH PARIKH . CS DIVYANSH KHANNA . CS PARAM SHAH . CS SHARVANI R . CS RAJAT MISHRA . CS PARNIKA RAI . CS JIBIN PARAYIL THOMAS . CS ANSHU AVIRAL . CS ANURAG HOTA . CS CHAKSHU SINGLA . CS SACHIN PARYANI . CS TUSHAR NAGARAJAN . CS KAKRAMBE MIHIR RAVINDRANATH
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organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura
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Notification In the content of this chapter material, you could read section 5.1, 5.2.1 and 5.2.2 to leaning details about the ideas and procedures to mine valid association rules, which are identical to the content Professor Chen introduced to you in class. Note that you do not need to pay more attention to the algorithm or codes of this method. Instead, ideas and related examples are more important for you to understand this method and it is enough to help you complete the assignment.
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pharma Top ten global pharma Dr Vishal Agrawal, project manager, and Sunehli Jamwal, analyst, from GlobalData, highlight the top ten pharmaceutical companies by 2011 revenue. Pfizer 1 Johnson & Johnson 2 US pharmaceutical giant Pfizer maintained its top position in 2011 with stipulated revenue of $67.4 billion, up by 1% compared with $67.1 billion in 2010. The company’s new marketing strategy, coupled with focused organisational, financial and R&D restructuring efforts, compensated for
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International Journal for Research Technology & Seminar (IJRTS) [Double-blind Peer-reviewed Multidisciplinary Referred Journal] Copyright & Reprint Information: © International Journal for Research Technology & Seminar All rights reserved. All articles are open access articles distributed under “International Journal for Research Technology & Seminar” Reading License, which permits restricted use. Entire contents are copyright by of “International Journal for Research Technology & Seminar” unless
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