FINAL GROUP REPORT ON “RADHUNI” [pic] Letter of Transmittal 27th April, 2010 Sumon, Stanley Rodrick The course teacher Principle of management American International University Bangladesh Banani, Dhaka-1213. Subject: Submission of report. Dear Sir, It is our great pleasure to put forward this report that you assigned us on “A study on a Brand” which is the “RADHUNI”. We have tried our best
Words: 2307 - Pages: 10
Table of Contents 1. Market Description a. Target Market 4 b. Company’s Position 5 c. Major Segmentations 6 d. Why Customers Buy Radhuni Powdered Spices 7 2. Product Review a. Product 8 b. Images of Products 9 c. Prices 11 d. Product Life Cycle 12 e. Implementation of Product 13
Words: 3588 - Pages: 15
1.1 Introduction Spices are the imperative ingredient to make food tasty and delicious. It is the most common and important ingredient for food items of our daily consumption. A Bangladeshi cannot think of a meal without using spices, it is our food habit and tradition. The history of spice is almost as old as human civilization. It is a history of lands discovered, empires built and brought down, wars won and lost, treaties signed and flouted, flavors sought and offered, and the rise and fall
Words: 9585 - Pages: 39
15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE is a Bangladeshi industrial conglomerate. The industries under this group include Textiles, Pharmaceuticals
Words: 3726 - Pages: 15
Chapter A: Introduction Executive Summary SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player
Words: 5298 - Pages: 22
Marketing Mix: According to the concept of Consumer Behavior, the marketing mix of Agora Departmental Store in Bangladesh is described below: 1. Product: Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by launching the first retail chain in the country, ‘Agora’. Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other household, grocery, personal
Words: 1177 - Pages: 5
Introduction: Advertisement is one of the most important promotional activities a firm used to depend on to communicate with specific target audience. Each advertisement contains some messages for target audiences and advertiser has to turn these messages into an actual ad execution which is quite difficult. There are various execution style under which messages can be presented in front of customers which seem interesting t o me during the course. The message execution style of advertisement is
Words: 863 - Pages: 4
A Report on Supply Chain Management System of Agora Acknowledgement The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all
Words: 5471 - Pages: 22
Retail trade is one of the traditional businesses of Bangladesh. Its expansion is keeping pace with population growth and changes in consumption patterns, which are consistent with the growth of the economy. This expansion has not been structurally organized, because, until recently, retailing had never been perceived as an industry, but rather as an individual or family business entity with a very limited scope of organized expansion. Little to no market information is available on the retail
Words: 4414 - Pages: 18
