the small car market in India is very competitive with players like Maruti Suzuki, Tata Motors, Huyndai etc. which was preety much dominated by Maruti. But with launch of Nano the 1 lakh car the whole momentum of the market has shifted. Now to be competitive in market other companies have to either slash rates of their existing model or have to go back to the drawing board and build again. Now look it from Tata Motor's perspective what price they had to pay to gain such advantage. Building new production
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companies (barring TATA and M&M) do not have adequate spending on R&D in comparison to their turnover. Maruti for instance is completely dependent upon Suzuki for any new technology all of the successful cars sold by it were developed by Suzuki; Swift, A-Star (which replaced alto in other markets as New Alto), SX4, Ritz etc. This weakness will soon become history as Indian companies are catching fast in R&D and are showing strong signs of success e.g.: M&M Scorpio Hybrid, TATA Nano. Besides R&D the
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Introduction Ford Australia is the subsidiary of Ford Motor Company, founded in Geelong, Victoria, in 1925. This sales forecast will present the expected sales of ford vehicles in 2012 as a result of research and current trends. Australia’s Auto-mobile Market’s Key Trends 1. Weakening of Car sales Since the global financial crisis, new vehicle sales within Australia have been severely crippled. In 2008 December, sales were recorded at76,510 dropped from earlier year’s sale of 86,250 . The
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Introduction The Indian economy and the importance of family-owned groups The Economy of India is the ninth largest in the world by nominal GDP and the fourth largest by purchasing power parity (PPP)[1]. The country is one of the G-20 major economies and a member of BRICS. The country's per capita GDP (PPP) was $3,408 (IMF, 129th in the world) in 2010, making it a lower-middle income economy[2]. As a result of the financial crisis of 2007–2010, coupled with a poor monsoon, India's gross
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TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether
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Tata Motors Case Write-up Executive Summary The Current Situation In May 2005, Tata Motors launched a revolutionary product, Tata Ace, a four-wheel auto vehicle with a successful sale. The Key Problem Despite the decent sale of Tata Ace, Tata Motors has to figure out some way to further gain their market share. Alternative Solutions and Reasoning 1. Targeting the three-wheeled cargo vehicle market in India This means that Tata Motors to modify the Tata Ace to suit for the three-wheeled cargo
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international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable
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Chapter One-TATA Company Profile Chapter Two-IHCL Company Profile Chapter Three-IHCL and Corporate Governance Chapter Four- Prologue to Corporate Governance Chapter Five-Case Study Analysis on Tyco International Limited Chapter Six-Conclusion Bibliography Particulars Page Number 5-8 8-9 9-11 11-15 15-17 18 19-20 Anamika.C(H-18023) Page 4 Corporate Governance Chapter One TATA Company Profile The Tata Group is an Indian multinational company founded in the year 1868 by Jamsetji Tata who was
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aventis, glaxo smithkline,bextex(beximco and padma textiles),sonyericcson, Exxon Mobil Procter & Gamble/Gillette Pfizer & Warner-Lambert Acquisition: Airtel and warid, HDFC Bank acquisition of Centurion Bank of Punjab for $2.4 billion Tata Motors acquisition of luxury car maker Jaguar Land Rover for $2.3 billion. Vodafone's purchase of 52% stake in Hutch Essar for about $10 billion. As of 2008, Hewlett-Packard has made a total of 116 acquisitions since 1986.[a][4] Its first acquisition
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Tata Nano Case „5 C Analysis and STP“ For Marketing Strategy & Customer Management By: Sebastian Schmickler As of 20. March 2013 Customer The core benefit for the potential customer can be seen in the extremely cheap availability of a 4 seats offering individual transportation opportunity with a certain level of safety and comfort. This benefit will satisfy the pursuit of an affordable, individual and independent way to travel and transport things. The Customer
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