………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott, had earlier remarked to Perin: 'Do you mean to say that Tatas propose to make steel rails to British specifications?
Words: 6683 - Pages: 27
SANGHVI INNOVATIVE ACADEMY (Affiliated to D.A.V.V., Indore) A Synopsis On “A comparative study of customers’ brand loyalty towards Maruti Suzuki & Tata Motors” 2010 -2012 GUIDED BY: SUBMITTED BY: Prof. SURBHI GANGRADE TARUN PORWAL M.B.A.3rd SEM ROLL NO.1006193 INTRODUCTION Formerly known as Maruti Udyog Ltd., Maruti Suzuki India has been a market
Words: 986 - Pages: 4
India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world. The Indian Automobile Industry has evolved in 3 phases: Tata Motors: Tata Motors Limited is India's largest automobile company with presence across the length and breadth of India and through its subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
Words: 298 - Pages: 2
Macroeconomic Policies Affecting the Auto Industry In most countries, the level of automotive production is closely correlated to domestic or regional automotive sales. Also the level of automotive sales and production is closely related to disposable income levels, interest rates and finance availability, consumer confidence and other factors influenced by macroeconomic policies. Production in particular often has long lead times, so consistent and predictable economic progress is important. Therefore
Words: 2121 - Pages: 9
Bargaining power of suppliers Moderate - High There are three major steel fasteners used in industries: stainless steel, carbon steel, and alloy steel. Steel industry in India is highly oligopolistic dominated by few big players such as SAIL, TATA steel, JSW steel, Essar steel and Ispat industries. Such oligopoly and government policies over import and export gives steel suppliers enough power to maintain relatively higher market price(except SAIL) and hence enjoy considerable bargaining power
Words: 323 - Pages: 2
Name: Harsh Vardhan Nathany Roll No: Room No: 6th Semester, 3rd Year Department of Management Bachelor of Commerce (Morning) Elucidate the pricing & promotional strategies adopted by companies to position their detergent products in rural markets. Indian Rural Market: Brief Overview Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the
Words: 3965 - Pages: 16
consistent,personalized interaction across all customer touch points including,telephone, e-mail, Web, wireless devices and in-person meetings. Tata Motors implemented Oracle's Siebel Automotive, a comprehensivecustomer relationship management (CRM) solution designed specifically forcompanies in the automotive industry. Seamlessly integrated with Tata Motors’dealer management system and SAP back-office applications, Siebel Automotivehas delivered significant benefits across the extended organization
Words: 295 - Pages: 2
within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving a larger goal. Let us consider the examples of telecommunications player Tata DoCoMo and two-wheeler major Bajaj Auto, two brands that have chosen to take completely opposite routes around the same time to illustrate the dos and don’ts of the branding journey. And yet, each has valuable lessons in store for future managers.
Words: 1943 - Pages: 8
Working Paper No. 201 Determinants of Competitiveness of the Indian Auto Industry Badri Narayanan G. Pankaj Vashisht January 2008 INDIAN COUNCIL FOR RESEARCH ON INTERNATIONAL ECONOMIC RELATIONS Contents Foreword............................................................................................................................. i Executive Summary .......................................................................................................... ii 1. Literature Review
Words: 11755 - Pages: 48
legislation Tata nano project faced the political issues The Tata motors Limited established in 1945.The Tata motors Limited is indias lagest automobile company, with consolidated revenues of $14 billion in 2008-2009.Tha Tata motors leaders in commercial,passenger, vehicle and truck manufacturer.(Source - www,tatamotors.com) The Tata motors made plan to make a car with a price of $2,500 for 4 passenger car.They started plan in the Singur,West Bengal in,India in 2008.The Tata motors had to
Words: 272 - Pages: 2
