Marketing Management I Assignment 1 Marketing Myopia Myopia refers to nearsightedness or shortsightedness. Marketing myopia refers to the myopia shrouding the vision of certain companies or industries. It occurs when the company/industry focuses mainly on selling its products and services, instead of paying attention to the needs of the consumers. They concentrate their efforts on selling, instead of marketing their product. They tend to ignore the adage, “the Customer is King”, which more often
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Competition Users Name: Age: Occupation: Gender: 1. Which car do you own? a. Ecco b. Omni c. Tata sumo gold d. Bolero e. Xylo f. Tavera g. Others _____________ 2. When did you buy this car? (Mention approx in figures) a. Weeks b. Months c. Years 3. Why did you buy this car? a. Price factor b. Looks c. Add-on benefits/Discounted rates d. Brand Name e. Features 4. What is the size of your family? I have ______
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Holland Mahindra Suzuki Motorcycles Swaraj Mazda Tata Motors Yamaha North *New Hub: Sanand Tata Motors, Maruti, Ford India, Hindustan Motors Tata Motors East West Bajaj Auto Fiat Force Motors GM John Deere Mahindra Mahindra Navistar Man Force Mercedes Benz PSA Skoda Tata Hitachi Tata Motors Volkswagen Volvo Eicher Ashok Leyland BMW Caterpillar South Daimler Ford Hindustan Motors Hyundai Nissan Renault Royal Enfield Same Deutz TAFE Tata Motors Toyota Kirloskar TVS Volvo Buses (Illustrative
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Ford and the World Automobile Industry Ford and the World Automobile Industry In 2008, the Ford Motor Company and the world automobile industry as a whole, was struggling financially. The slumping economy had a significant effect on US automobile sales, with a 50% reduction year over year, negatively impacting company earnings. (Grant, 2010, p. 46) Reduced sales, emerging markets and increased competition created a changing landscape and financial sustainability issues amongst the market.
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international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable
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Advantage Copyright of Tata Motors. Not for circulation. Commercial Vehicles Business Unit (CVBU) Goods transportation & Passenger transportation Passenger Car Business Unit (PCBU) Passenger Cars & Utility Vehicles Copyright of Tata Motors. Not for circulation. Competition Different markets / segments Customer preferences Different geographies & cultures Growth in market size New regulations Growth Product complexity Copyright of Tata Motors. Not for circulation
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in India. It is the largest, most desirable and fastest growing jewellery brand. It pioneered the concept of branded jewellery in India. Being a division of Titan Industries Limited, a company promoted by TATA group, it is one of India’s largest conglomerates. The name was formed by combining ‘Tata’ and ‘Nishk’ (meaning necklace). Another combination is ‘Tan’ (body) and ‘Ishq’ (love). Located at Hosur, Tamil Nadu, the 135,000 sq. ft. factory is equipped with the latest and most modern machinery and
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In May 2012, Fiat and Tata Motors have ended their alliances after a 5 year relationship. According to the article, Tata stated that “the venture with Fiat has not been as active as we had thought”. Why are alliances failing? How can they succeed? Alliances between companies have become crucial to business success and it cannot be done without a disciplined approach. In order to maximize success, there are 5 key elements which should be in placed: 1. Partner Selection In order to select
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Challenges for a Tier 2 Supplier | The Indian Automotive Supply Chain Context | | | | | Contents Introduction 4 A Brief History of Indian Auto Sector 4 The Present Scenario 5 Indian Automotive Industry Supply Chain 6 Characteristics of the Auto Supply Chain 8 Tiered Structure 8 Linkage of Suppliers and OEMs 9 Supplier Power – An Industry Level Analysis 10 Clustered Development 11 Financial Position of the Suppliers 12 Supply Chain Challenges in the Auto Industry
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Current affairs 2014 Prime Minister connected to people over radio with programme, Mann Ki Baat * Narendra Modi for the first time addressed the countrymen over radio in programme Mann Ki Baat. 32 people killed in Stampede at Patna’s Gandhi Maidan * Thirty two people killed and about 15 were injured in a stampede that occurred at the main Dussehra event at Gandhi Maidan in Patna. First case of Ebola virus diagnosed in US * The US diagnosed its first case of the deadly Ebola virus
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