Case Analysis – House of Tata: Acquiring a Global Footprint Explain what are any problems or challenges by four major Tata’s businesses; Tata hotel, Tata tea, Tata Steel, and Tata Motor, and justify the solutions for success in business management. Overall, those three Tata’s businesses have commonly objective to increase potential growth of marketing competitiveness, while to broaden management to be higher level of international-scale operation. To be sorted out by each department, Tata’s
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Amity University | TATA DOCOMO Merger | MMBOR Assignment | | | | Submitted to: Lecturer Amity University Submitted by: BBA + MBA (Dual) | About TATA group of companies The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies
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Tata decided that the best way to differentiate was to connect with the consumer at an emotional level, since competitors were focussing on the functional properties of salt. So, while Tata salt had thus far been positioned on the rational aspects of 'purity', its new positioning would carry this proposition forward but within the larger context of the consumer's life, encompassing both rational and emotional manifestations of 'purity'. In addition, being the market leader, Tata wanted to grow
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Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21
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7979.WHEREVER When you have a road network that spans 33,13,769 kms., the probability of a breakdown happening within hailing distance of a Tata Authorized Workshop is very low. It is precisely for this reason that Tata Motors have tied up with MyTVS, who will provide breakdown assistance including towing to the nearest Tata Authorized dealer workshop or Tata Authorized Service centre through their Authorised Service Provider (ASP).WHENEVER A breakdown does not come by appointment, nor does it respect
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Date: 23/10/2010 Dear Sir, We would like to introduce ourselves as a Service Retail company who has made a pioneering effort in Mobile Commerce business. We believe in creating value, ensuring stability and in encouraging emerging business dimensions for vertical and horizontal growth. We would like to offer you to participate in this carnival of growth by carrying our brand and services. This proposition will help both of us to enjoy and ensure niche advantage in the market. Let’s
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Daewoo Cars: Changing the Rules about How to Compete I. Introduction Daewoo-the South Korean corporation- was highly successful launched in entering the UK car market. It was successfully selling 35,000 vehicles in less of two years. This corporation continuously invests for £ 700 million in setting up a car factory in Britain, which considered to the large scale investment in design, development, and marketing and sales. In preparing the car launched, they were promoting themselves
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Tata Steel Tata Steel was set up by Sir Dorabji Tata in 1907 as a part of his father Jamshetji’s Tata Group. Jamshetji dreamed of setting up 4 institutions in India – a Modernized Steel Manufacturing Facility, a Power Plant, a World Class scientific educational institution and a Hotel at par or even better than the global standards. Out of these four, only the Hotel – Taj Mahal Hotel was established during his lifetime. Traditional paternalism; fair and honest management; business ethics and philanthropy
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30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Company Reliance Industries Limited Tata Consultancy Services (TCS) Infosys Technologies Ltd Wipro Limited Bharti Tele-Ventures Limited ITC Limited Hindustan Lever Limited ICICI Bank Limited Housing Development Finance Corp. Ltd. TATA Steel Limited Ranbaxy Laboratories Limited HDFC Bank Ltd Tata Motors Limited Larsen & Toubro Limited (L&T) Satyam Computer Services Ltd. Maruti Udyog Limited Bajaj Auto Ltd. HCL Technologies
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Table of Contents Chapter no. | Particulars | 1 | EXECUTIVE SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN
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