current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption
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TERM PAPER THE SIGNIFICANCE AND DEPTH OF THE MEDIA ON THE TEXTUAL INTERROGATION OF LITERATURE IN ‘MY FATHER’S BLOOD’ NAME: OJEBODE, AYOKUNMI OLADELE DEPARTMENT OF ENGLISH POSTGRADUATE STUDIES IN LITERATURE REDEEMER’S UNIVERSITY, EDE COURSE CODE/TITLE: ENG 871/ LITERATURE AND MEDIA LECTURER: DR. OFURE AITO THE STILL PHOTOGRAPHY AS LITERATURE IN THE 21ST CENTURY USING TY BELLO’S WORKS Introduction “Art is about collecting experiences and expressing them. For me music and photography
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short stories by the Russian writer Anton Chekhov. The topic of adultery could be explored in many different ways and where most writers focused on the social problems of infidelity, especially when committed by a woman, Chekhov presented the relationships between the lovers and their families. Furthermore, I feel like the characters always give some kind of justification for being unfaithful, may this be a sensible reason or not. Therefore, for the purpose of this paper, I would like to further explore
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Tiffany Houpt Professor Habbestad English 104 2 December 2013 The Pleasure Scale As we go through life we will experience different events that will help shape the scales that we use in life. Biss talks about how pain is our own experience and no one else can feel the same intensity of pain that we feel at any given point in the day. I believe that it can also be turned around no one can feel the same type of pleasure that I feel. There is no way that I can write a scale of pleasure that fits
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Creativity CREATIVE THINKING—DOWN ROADS LESS TRAVELLED Original ideas have changed the course of human history. Much of what we now take for granted in art, medicine, music, technology, and science was once regarded as radical or impossible. How do creative thinkers achieve the breakthroughs that carry us into new realms? Creativity is elusive. Nevertheless, psychologists have learned a great deal about how creativity occurs and how to promote it. We have seen that problem solving may be mechanical
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José Rizal, a Filipino nationalist and medical doctor, conceived the idea of writing a novel that would expose the ills of Philippine society after reading Harriet Beecher Stowe's Uncle Tom's Cabin. He preferred that the prospective novel express the way Filipino culture was backward, anti-progress, anti-intellectual, and not conducive to the ideals of the Age of Enlightenment. He was then a student of medicine in the Universidad Central de Madrid. In a reunion of Filipinos at the house of his
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Creativity can be defined as an idea or solution to a problem or situation which is original and distinctive to other work to which can be compared (Runco, 2004). It affects many varying domains that play a substantial role in society e.g. business, innovation, arts, sciences and education (Simonton, 1997). The concept of creativity was not fully recognised until the practical developments of man aided with the economy and also the standard of living –for example the invention of the steam engine
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Braga, Portugal, and Paulo Lencastre Catholic University of Portugal, Porto, Portugal Abstract Purpose – In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name and logo design characteristics, and specifically figurativeness, influence consumer preferences in the context of a brand merger, in the banking sector. Design/methodology/approach – This study develops a typology of the alternative
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issuance of guns, the ethical and practical implications of the solutions proposed for adoption as policy. Probably the big challenge is that the incidences that have occurred cannot qualify to be categorized as organized crimes. They are spontaneous reactions from private citizens with unforeseeable emotional and psychological instabilities. This has made generalizations very difficult. It has even begged the question whether first time offenders of gun violence can be treated as criminals or patients
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countries around the world. In the 2010 Human Rights report, China was chastised by the U.S. for its poor human rights record. The Chinese government has been accused of imprisoning citizens for practicing their religious faith and op- pressing freedom of expression and information. The one child per family policy has been attacked continuously by the U.S. and they have also con- demned the arrest, detention and disappearance of Chinese citizens. This latest human rights report issued by the U.S
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