revolutionary products, but their marketing methods (specifically the product launch) have also been brilliant. Because of this, they have had one of the fastest expanding market presences in recent memory over the last decade. Once a company that lagged far behind Microsoft in every important category, Apple has now carved out its own niche, cornering the market on hand-held electronic devices like iPods, iPhones, and iPads. Apple excels at turning brand into market shares. When the iPod was first introduced
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typically a short summary of the contents of the document.] | Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino, California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its
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company would be worth over 3 billion dollars. Apple has developed a unique reputation in the consumer electronics field. Those who use Apple electronics tend to be enthusiastic about and loyal to the products while those who have no experience with Apple’s products often criticize them as being overpriced. Perhaps the single most important PR decision made by Apple to date was the production and release of their “1984" commercial. This commercial was directed by Ridley Scott and aired during
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Apple’s Supply Chain Management – An Overview Many supply chain professionals consider Apple’s supply chain to be the best in the world. But is that simply because Apple is among the most recognised brands in the world? For an objective analysis, a deeper look into the management and supply chain must be investigated thoroughly. However, in order to study Apple’s supply chain management, parameters on what a supply chain is must be set. Traditionally “Supply chain management (SCM) is the management
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Blue Ocean Strategy Oluwatosin Odunlami MKT/421 December 11, 2014 Marc Lyncheski Blue ocean strategy can be described as an approach taken by an organization in order to develop a solid customer service. When an organization do this, it gives them an opportunity to avoid a crowded market place that is filled up with competition by various existing companies, when a company comes up to build a new market division that does not consist of
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Evidence Based Management and Psychological Contracts: The Success of Apple. Aaron Wood Ottawa University * Introduction For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis
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Apple Corporation has been the leading contender in the world of technology, they have not always been viewed in positive light. This paper will assess the controversy surrounding Apple’s ethical and social involvement as it relates to their suppliers and the impact it’s had on the company. It will also evaluate Apple’s innovative marketing strategy, which has kept them leading in the world of technology. Apple first made international headlines in June 2006, with a long story detailing the horrible
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Christopher Hase BUSS 508 October 21, 2014 The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been
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Final Paper Project due 8/24/14 11:59 pm EST Topic: APPLE IN CHINA Apple Inc. is a Multinational American company with its headquarters in Cupertino, California was established in 1977.It is a much revered multinational company that designs and sells desktops, laptops, Smart phones, Tablets, software and accessories. Apple was the first major novel entrant to the evolving mobile Internet market otherwise known as smartphone which in 2007 introduced the Apple iPhone. ``It catalyzed a shift
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Jobs was let go from the company after a power struggle with the recently hired CEO, which began a decline in Apple’s profitability. The Macintosh remained their main product until 1991 (even though Jobs was the main driving force behind the original Macintosh) when they debuted the PowerBook to replace their Macintosh portable, the PowerBook was very successful and greatly increased Apple’s revenue. However in the period of 1991-1997 their profits were down due to their products being expensive, and
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