Fourth Edition Financial Statement Analysis & Valuation Peter D. Easton University of Notre Dame Mary Lea McAnally Texas A&M University Gregory A. Sommers Southern Methodist University Xiao-Jun Zhang University of California, Berkeley Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my husband Brittan, and my children Loic, Maclean, Quinn and Kay —MLM To my wife Susan, and my children Christian, Peter and Philip —GAS To my wife
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0
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fundamentals were strong and its performance generally in line with management forecasts, its shares traded at a discount to comparable restaurant stocks. There were two reasons for this. First, analysts were concerned that Levendary’s domestic business was nearly tapped out. Second, given Foster's lack of previous international management experience, they were skeptical of her ability to build a multi-national brand. Foster felt challenged by Wall Street’s skepticism and wanted to address it head-on
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State of the Industry The beverage industry is a large part of the U.S. economy representing $354.2B in sales. Of this market, approximately 60% of sales come from alcoholic beverages, with beer making up 49% of this and the remainder going to liquor (37%), and wine (15%). Despite the strong market share for beer in the U.S., sales are sliding. Since 1999, the market share for beer has decreased from 56% to below 50%. Wine sales have been flat, so consumers are beginning to switch from drinking
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PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | |
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3: Culture While this Hong Kong pedestrian appears not to notice the Nike billboard behind him, featuring NBA star LeBron James wearing the Air Zoom sneaker, the Chinese people certainly did notice. The Oregon-based Nike corporation was forced to pull its “Chamber of Fear” promotion, based on a Bruce Lee movie, after an outraged public objected to the image of a U.S. athlete defeating a kung fu master. In the global marketplace, cultural differences can undermine even the most elaborate promotional
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Toward Sustainability The Roles and Limitations of Certification Final RepoRt June 2012 prepared by the Steering Committee of the State-of-Knowledge assessment of Standards and Certification Toward Sustainability The Roles and Limitations of Certification Steering Committee Mike Barry Head of Sustainable Business, Marks & Spencer Ben Cashore Professor, Environmental Governance and Political Science; Director, Governance, Environment and Markets (GEM) Initiative; and Director, Program
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Table of Contents page no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product……………………………………………………
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I. Innova International Innova International has been retained by Hagan & Company to evaluate two target companies and to advise on a strategic acquisition position for the acquirer. Innova International provides financial and operational consulting services in the United States and abroad. Its financial consulting services include financial and economic analysis; restructuring, turnaround, and bankruptcy advisory services for financially distressed organizations, creditors, and other constituents;
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