! ! ! ! ! ! ! ! ! ! ! ! The LEGO Case Study 2014 ! ! ! ! ! ! ! ! ! ! The A CONTENTS ! ! ! 1! ! 2! ! Introduction! ! ! ! ! 3! ! 4! ! 5! ! 6! ! 7! ! 8! ! Difficult start to the decade 2001.! Signs of Recovery 2002.! Hopes dashed - 2003.! LEGOLAND parks.! LEGO Brand Stores.! The Knudstorp Review.! Financial Focus - the ! Oveson addition. ! Back to basics and the limit to adjacencies. ! ! ! ! 9! ! 10 ! Developing the strategy ! why do we exist? !
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Tyler Lubben Marketing 442 LEGO Case Analysis LEGO experienced many problems throughout many years, but none of which had to do with creativity or innovation. The problem was 100% operational, and how the company manufactured and distributed LEGO around the world. Years of continuous growth added layers of complexity to LEGO’s operations. This ultimately led to Kjeld (The CEO at the time) to step down in 2004. Knudstorp would become the new CEO and would assemble a leadership team of senior
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The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in
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Univerity 1. Situation Overview of the LEGO Group • Market position: Niche player in a global toy market & No.1 in construction toy category • Core Competencies: Strong brand, high quality products and innovation abilities • Recent performance: experienced some major losses but is turning better 2. Problem Statement • Issue Definition: Being a niche player in a tightening market, How can LEGO group achieve sustainable profits of 13.5% and growth
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There are three of the popular toys in the 1990s, which are Tamagotchi, Barbie, and Lego. The first digital toy is the Tamagotchi Tamagotchi means a handheld digital device, which can be cared for as a digital pet including feeding, playing, and cleaning up after it. For example, the first Tamagotchi was created in Japan by Bandai in 1996. It went on to sell 76,000,000 units worldwide by 2010 (“Tamagotchi,” 2015). It was quite cheap with the price depending on the different versions available,
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The LEGO Group Strategy 1.Strategy development According to Johnson et al (2011), in order for a strategy to be successfully measured, the organization should apply three horizon framework. It could be argued that the crisis of LEGO Group in 2003 was a result of a lack of realistic action plan. The objectives set by the Company were too ambitious considering the highly competitive environment. Also, major changes in the management structure have caused disagreement which resulted in many employees
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NEW MEDIA PAPER NEW MEDIA PAPER COMSTOR | COMSTOR | Brandgagement michiel hutten 2054625 Brandgagement michiel hutten 2054625 2014 2014 Table of Contents Introduction 2 Chapter 1: Business description 3 Chapter 2: Brandgagement 4 Examples of succesfull brandgagement 5 Chapter 3: Applicability Comstor 7 Roadway for brandgagement 7 Recommendation 8 Bibliography 9 Introduction In this report the possible applicability of brandgagement by Comstor is further
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article was about LEGO Group and a deal gone wrong with DHL. LEGO Group was founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. They had around 70 years of exceptional business, before an abrupt stop in 1998. It was not specified why the craze had such an immediate break, but I believe the progression or advancement of technology, computers, and just cell phones alone were the demise of the toy blocks. For the first time in the 70 years; staff reductions were made and LEGO began to lose money
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Table of contents Abstract-----------------------------------------------------------------------------3 1 significant feature---------------------------------------------------------------3 1.1 Lego design-------------------------------------------------------------------3 1.2 Manufacturing operation----------------------------------------------------3 1.3 Reasons for company’s success--------------------------------------------3 2 current business and operation strategy--------------------------------------3
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(business units – LEGO products) A Cash Cow – will be such products as LEGO Star Wars, LEGO City, LEGO DUPLO & LEGOLAND, which are the strongest selling products of LEGO of all times and with constant big market share. A Star – will be such products as movies or comics based brick sets ( Harry Potter, Spiderman, Batman, Indiana Jones, Sponge Bob ) which will have big market share and big market growth while the general popularity of the movie or comics. And Digital Design Service on LEGO web site.
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