OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading
Words: 4631 - Pages: 19
OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading
Words: 4641 - Pages: 19
management of Pepsi Cola and Coca-Cola in an effort to make recommendations on how Pepsi Cola can build strategies in gaining a larger share of the market. The assessment of strategic management begins with the vision and mission of both organizations, which leads into literature review that identifies the consumer preferences of both Pepsi Cola and Coca-Cola. Following the literature review is the teams’ own personal assessment of consumer preferences for the Pepsi Cola and Coca-Cola brand (Please refer
Words: 6418 - Pages: 26
based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in the market. Other elements discussed are price elasticity and cost structure, and recommendations made on how to maximize our profits and successfully compete with Coca-Cola. History The original Coca-Cola product is introduced and developed in 1886 by John S. Pemberton (Bhasin, 2013). In the next 15 years Coca-Cola is purchased and incorporated
Words: 1615 - Pages: 7
Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions
Words: 3255 - Pages: 14
Introduction………………………………………………………………….………4 1. Objective of Report………………………………………..………...……..…5 2. Literature Reviews…………………………………………..………………...…….6 3.0 Findings……………………………………………………………………………….8 4.0 Analysis…………………………………………………………………….………..11 5.0 Conclusion and Recommendations……………………………………………..…13 III. Appendices…………....................................................................................................14 V. References……………………………………………………………………………15 iii. List of Charts/Figures/etc 1. Introduction
Words: 2667 - Pages: 11
Coca Cola Wars Case Analysis July 31, 2010 Executive Summary Coca-Cola was invented and marketed in 1886 by a pharmacist named Dr. John Pemberton he named Coca-Cola after the coca leaves and kola nuts he used in order to create the product. Twelve years later in 1898 Caleb Bradham created Pepsi Cola for the beneficial effects it claimed to have on upset stomachs and indigestion. The enmity between the two soda companies are known as the “Cola Wars”. The war began in the 1960’s when Coca-Cola’s
Words: 3366 - Pages: 14
align with its investment goals would be The Coca Cola Company. The Coca Cola Company has been around for years and everyone enjoys a Coke or a Coke product. 1. Provide a rationale for the U.S. publicity traded company that you selected, indicating the significant factors driving your decision as a financial manager. The significant factors that drove the decision, as a financial manager to look into The Coca Cola Company for my client is that Coca Cola is going to always be around and everyone enjoys
Words: 3169 - Pages: 13
WATER WARS 7 RECOMMENDATIONS 8 CONCLUSION 9 BIBLIOGRAPHY 10 EXECUTIVE SUMMARY Purpose: The purpose of this document is to summarize the following report on the structure and functionality of Coca-Cola. This report details some of the problems that the company is currently facing and recommends possible solutions. Company Overview: Coca-Cola is a multinational retailer of beverages and syrups to businesses around the globe. The marketing strategies, which Coca-Cola employs
Words: 4138 - Pages: 17
Pepsi versus Coca Cola You Are an Investment Analyst Financial Accounting 577 Professor Bryan Womack Paul Fowler March 16, 2014 In our society today, there are so many ways that people can get their point across and even look into investing. This point can be convey in so many ways imagine. Also in our world today we can promote so many different things through social media sites, such as Face book, Twitter, and even Pintrest. Even with
Words: 2484 - Pages: 10
