Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai
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The LEGO Company in Asia 1 2 INTRODUCTION .................................................................................................................. 3 THE LEGO GROUP ............................................................................................................. 6 2.1 PRESENTATION ................................................................................................................ 6 2.2 HISTORY ................................................................
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Marketing Communications Plan Prepared For Tewkesbury Borough Council For the attention of Katie Powers, Economic Development Officer, Tewkesbury Borough Council. Matthew Stott 3712951 Contents Page Executive Summary 4 Introduction 5 Key Issues 8 Marketing Communications Objectives 10 Proposed Strategy 11 Proposed Tactics 11 Push Campaign: 12 Pull Campaign: 13 Cruft’s Promotional Stand: 13 Social Petworking: 13 PR: 13 Tewkesbury Dog Show ‘Battle Of The
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External Analysis…………………………………………………………………………...9 3.1 General Environmental Analysis…………………………………………………………..10 3.1.1. Demographic Segment…………………………………………………………………..10 3.1.2. Economic Segment………………………………………………………………………12 3.1.3. Political/Legal Segment………………………………………………………………….12 3.1.4. Socio-Cultural Segment………………………………………………………………….13 3.1.5. Technological Segment……………………………………………………………………14 3.1.6. Physical Segment……………………………………………………………………………14 3.1.7. Summary of General Environment Analysis……………………………………………
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PROFILE 03 1.3 COMPANY PROFILE 05 2 RESEARCH METHODOLODY 06 2.1 OBJECTIVES OF THE STUDY 07 2.2 SCOPE OF THE STUDY 10 2.3 TOOLS FOR ANALYSIS 16 2.4 PERIOD OF THE STUDY 35 2.5 LIMITATIONS OF THE STUDY 53 3 DEPARTMENT PROFILE 57 4 SWOT ANALYSIS 59 5 FINDINGS SUGGESTIONS AND CONCLUSIONS 5.1 FINDINGS 5.2 SUGGESTIONS 5.3 CONCLUSIONS APPENDIX BIBLIOGRAPHY 1. INTRODUCTION
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……………………………………………………………………11 2.1 Research Design……………………………………………………………………………………………………..11 2.2 Scope and Limitation………………………………………………………………………………………………11 III. VISION / MISSION……………………………………………………………………………………………………………..12 IV. EXTERNAL ANALYSIS………………………………………………………………………………………………………….14 1. Economic Performance and Forecasts….…………………................................................14 2. Political and Government Policies Aspects.………………………..………………………………….16 3. Socio-cultural
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Chapter 1 Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to challenges in a complex marketing environment. In this book, the authors describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, they set the stage by reviewing important marketing concepts, tools, frameworks
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Marketing Strategy for Coca Cola Kyaw Thet Win Introduction - 3 Vision & mission
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| | | Executive Summary Plan Overview: • We made sure to do the SWOT Analysis for BMW. Our strengths are our brand recognition and reputation for quality while our weaknesses are our high repair costs and vulnerability to currency fluctuation. Additionally, our opportunities are increased media attention on the 2012 Olympics
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CHAPTER 1 INTRODUCTION Brief Background of the Study The Philippines remains as the world leading supplier of traditional coconut products. The Industry is also finding new products and uses for the “Tree of Life”: Coco Peat, geotextiles, activated carbon and virgin coconut oil. The coconut industry is a dominant sector of Philippine agriculture composes of 12 Million Hectare of farm lands, 3.25 Million is devoted to coconut and 68 out of 79 provinces are coconut areas. One of the provinces
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