MKT 444: Social Media Analysis 04/24/2014 Client: Red Bull Red Bull Social Media Inventory: Facebook: https://www.facebook.com/redbull (43,290,870 likes) Twitter: https://twitter.com/redbull (1,440,000 follower) (45,400,000 tweets) Instagram: red bull (1,320,253 followers) April 1st and April 15th On Facebook between the 1st and 15th of April there was not a lot of activity. The first post was on the 5th, they posted a 1-minute clip ad for World Runtastic and they tagged it
Words: 1449 - Pages: 6
Executive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and company
Words: 3875 - Pages: 16
“BBBBUUUUZZ!” The doorbell rang. It went on for a good half minute. “Ugh, who could be ringing the doorbell at this time of day?” Angeli grumbled as she wearily got out off bed to answer the door. “Good morning-!” A guy greeted cheerfully. Angeli, not knowing who was standing in front of her, was still in her jammies and had her eyes half-closed. She then felt a light slap on her cheek. “What the?! First, you ring the doorbell early in the-” She ranted but stopped when her vision finally
Words: 1389 - Pages: 6
(Investopedia). It is also important to consider the fact that “a small change in price is accompanied by a large change in quantity demanded, the product is said to be elastic (or responsive to price changes) (Investopedia)”. Considering our competitor RedBull we must understand that in order to stand out we must come up with a better price than our competitor, or better yet create a promotional offer “buy one get one free” for a limited period of time and be priced just as our competitor. In terms of
Words: 500 - Pages: 2
Alternative Beverage Industry Analysis PepsiCo Justin Baumgartner Cover Letter: To: Mr. Morgan From: Justin Baumgartner Re: Environmental and Industry Analysis – Alternative Beverage Market Recommendations for PepsiCo’s strategy in Alternative Beverages Date: September 19, 2012 Attached you will find my analysis of the alternative beverage markets in 2009. The analysis includes an assessment of the competition in the alternative beverage market using Michael Porter’s Five
Words: 1785 - Pages: 8
#10points (House Event) 1. Opening/Why Hey, how’s it going guys. My name is Christian Torres. I’m from a small town called Tehachapi, CA. I went to Bakersfield College for 3 years and I transferred San Diego State this fall. I could not be more excited. New city, new people, new opportunities. Well during this summer, I was presented an opportunity that I can honestly say changed my life and my way of thinking. I was presented an opportunity that will not only allow myself to be time and financially
Words: 2489 - Pages: 10
Problems/Opportunity The Moffats hope to see Want become a profitable and reputable business in the near future alongside Spellbound. A lack of financial resources has severely limited the growth potential of the company. Securing financing arrangements is imperative for Want to increase brand preference and see profitability in the near future. Their current marketing plan must be altered in order for the company to look attractive to potential investors or lenders. 3 Stakeholder The most
Words: 2079 - Pages: 9
Marketing Mix MKT/421 Marketing Mix This world moves in a rapid pace when it comes to business, it is important to understand concepts and strategies that have been completed by successful entrepreneurs and follow the steps to get those ideas on the board and to the people hands. The marketing mix has been created as a map to getting a product or service out to market in an organized and effective manner. Within the marketing mix consist of the four P’s; product
Words: 1329 - Pages: 6
Red Bull Beau Stough ECO/372 28 September 2015 Kevin McKinley Red Bull With the world becoming ever so small with the advancements in technology, it has become much easier for companies both large and small to reach the consumer at home and abroad. Red Bull is one of the companies that has seen massive growth within the last 30 years and continues to show growth each year. Red Bull is an Austrian based business developed and founded by Dietrich Mateschitz in the mid-1980s
Words: 1327 - Pages: 6
Table of Contents Page 1: Title Page, Table of contents Page 2: Introduction Page 3: 4 P’s Marketing Mix: Product Page 4: 4 P’s Marketing Mix: Price Page 5: 4 P’s Marketing Mix: Place Page 6: 4 P’s Marketing Mix: Promotion Page 7: Works Cited Introduction Red Bull is one of the biggest energy drink successes, created in 1987 by Austrian company Red Bull GmbH. The slim blue silver can has developed a following among those who claim that it helps them with virtually everything
Words: 1641 - Pages: 7
