The results demonstrate that dissimilarity in MNE subsidiary political strategy is attributed to a combination of subsidiary. corponlte. and host country factors. Authors William P. Wan. Associate Professor of Management. Departillent of Global Business. Thunderbird. The Garvin School of lmernalional Managcment, Glcndale. Arizona. USA. Amy J. Hillman. Associate Professor and Dean's Council of 100 Scholar. Departmcnt of ManagemCIlt. W.P. Carey School of Busilless. Arizona State University. Tempe
Words: 9884 - Pages: 40
Executive Summary Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors. Nike’s marketing strategy revolved around two concepts – premium positioning and everyone with a body is an athlete
Words: 6730 - Pages: 27
(wileyonlinelibrary.com) DOI: 10.1002/cb.1396 If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making VERONIKA PAPYRINA* College of Business, San Francisco State University, San Francisco, CA, USA ABSTRACT The extant research points to conflicting results regarding social influence in consumer decision making. On the one hand, there is empirical evidence that suggests that people conform
Words: 9323 - Pages: 38
Business Ethics and Crisis Management: Circumstances for a Second Chance Dr. Stefan MAYR Researcher at the Institut für Controlling und Consulting, Johannes Kepler Universität Linz, Austria Johannes Kepler Universität Linz Institut für Controlling und Consulting Altenberger Straße 69 4040 Linz Austria Stefan.mayr@jku.at Keywords: Corporate responsibility, corporate restructuring, enterprise crisis, bankruptcy 1238 Abstract Discourse regarding ethics and corporate responsibility arose
Words: 5533 - Pages: 23
uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be modeled as both first-order and higher-order structural models. A higher-order model yields seven core elements: self–brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, positive overall attitude valence, attitude certainty and confidence (strength), and anticipated separation
Words: 14167 - Pages: 57
Table Of Content TOPICS | REMARK | Acknowledgement | | Objective | | Executive Summary | | Introduction | | ICICI Bank | | Yes Bank | | HSBC | | SBI Bank | | HRIS | | ICT | | Role of Banks in India | | Recommendations | | Conclusion | | Bibliography | | Objective: The objective of this report is to study the banking sector in the Indian Economy on a global perspective. In this we have tried to study the different aspects of the banks. Here in we have
Words: 18580 - Pages: 75
risk and misvaluation. This survey sketches a framework for understanding decision biases, evaluates the a priori arguments and the capital market evidence bearing on the importance of investor psychology for security prices, and reviews recent models. The best plan is . . . to profit by the folly of others. — Pliny the Elder, from John Bartlett, comp. Familiar Quotations, 9th ed. 1901. IN THE MUDDLED DAYS BEFORE THE RISE of modern finance, some otherwisereputable economists, such as Adam
Words: 33427 - Pages: 134
Cyros Lakdawala Botvinnik move by move 'Ill INW,tiHlfiJ rymafl( he-ss"co m EVERYMAN CHESS First published in 2013 by Gloucester Publishers Limited, Northburgh House, 10 Northburgh Street, London ECIV OAT 2013 Cyrus Lakdawala Copyright © The right of Cyrus Lakdawala to be identified as the author of this work has been asserted in accordance with the Copyrights, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored
Words: 50954 - Pages: 204
IMPACT OF SECOND LIFE (A VIRTUAL WORLD) ON BUSINESS PRITAM DEY pritam.dey@gmail.com 2007 Pritam Dey pritam.dey@gmail.com ABOUT THE AUTHOR Pritam Dey has an extensive background in IT and business consultant. He has designed and developed IT solutions for customers across domains and technology platforms. Having joined Tata Consultancy Services in 1999, Pritam has handled complex project assignments for Global Insurance and Financial Services firms. With specialization in Internet technologies
Words: 8323 - Pages: 34
Report 2014 SMART CITY EXPO WORLD CONGRESS 1 SCEWC 2014 5 2 Exhibition Global Partners Supporting Institutions Hosted by Organized by 3 Smart City Plaza Call for Solutions Partners’ Solutions Report 2014 10 12 16 18 18 20 22 24 4 Smart Activities Brokerage Event 1st Smart Cities Investment Forum Job Marketplace Smart City Open Innovation Marketplace SynergyS Internet of Things Big Bang
Words: 20230 - Pages: 81
