GROUP TASK MARKETING MANAGEMENT Reinventing Ericsson Oleh: A Ademulia Djufri Marchel Tito Risma Siti PWB-23A PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 Reinventing Ericsson Ericsson , one of the biggest telecommunication vendor , founded on 1876 by Lars Magnus Ericsson , start his business area on handset and fixed line network. Ericsson business ran well and became a leader in fixed line network. Good research
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1. How should Svanberg go about reorganizing Ericsson’s marketing, sales and R&D? How much should they be centralized or decentralized? What would be the likely consequences of such actions? In terms of marketing, a more centralized approach would be preferable. The function should probably reside at the top level of the company, allowing for synergy and marketing of complete solutions in a unified way, whereas market-specific communication would be wasteful in terms of recreating the same messages
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Task 1 A. Introduction: ORGINAL 1. O2 is a one of the leading provider of mobile and broadband service companies in UK. 2. It provides the services for personal and business customers in UK. 3. O2 Company is known for its services and products it provides to people. 4. It was on 6th place for working as best companies in 2008. 5. O2 has its joint venture with Tesco Mobile in UK and Ireland as well as it also connected with German Company Tchibo Mobilfunk. 6. It is wider
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Pattraporn Jaowatana Global strategy class3 January 19, 2015 Five Forces Model of Industry Environment 1. Threat of new entrants 2. Threat of substitute. * Availability of a product that the consumer can purchase instead of the industry’s product. * Substitute products are goods or services from outside a given industry that perform similar products and services. 3. Bargaining power of customers (buyers) 4. Bargaining power of suppliers 5. Intensity of competitive
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conflicting results. Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunication and service company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment maker in the world, having overtaken Ericsson in 2012. Huawei has been helping operators to solve IT transformation issues based on the in-depth understanding of the telecommunications business for many years, in recent years, cloud computing, continuous innovation on network virtualization
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Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed
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internet, chatting or video call. Now I will explain about history of mobile phone The history of mobile phone was begun at 1947(colonial era) in America and Europe. In 1910 mobile phone invented by Lars Magnus Ericsson, he is the owner of Sony Ericsson Company. At first, he established the Ericsson Company for focus on telegraph, and his company is not too big at that time. In 1921 for the first time Detroit Michigan Police Department using mobile phone in all police cars by using 2 MHz frequency. In
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Outsourcing opportunities in global telecom industry The AirTel Story “When the proposal to outsource technology was originally put on the table most of our board members' jaws dropped, and they thought we had gone crazy." A statement given by Bharti Mittal ,CEO of Bharti Airtel which showed the world the effectiveness of outsourcing with its business model “Pay as you grow”.In this model,the network and other utilities are managed by reputed companies which ensures a high quality to the customers
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Five Forces Analysis In this part, it will show a comprehensive analysis of five aspects of competition, potential entrants, substitutes, buyers and suppliers of existing enterprises in the industry, which is based on Potter's "five force model" analysis method. 1. The threat of entry (Weak) The threat of entry in the smart phone market is weak for several key factors: a. Economies of scale: the size of the smart phone industry is very large b. Advantages of products’ differentiation:
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Division: Mobile Products & Communications Overview Sony Ericsson (Sony Mobile) is a joint venture owned equally by the telecommunications leader Ericsson and Sony corporation- the consumer electronics powerhouse. It was founded on October 1, 1987 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. (Wikimedia) VRIO Framework As the fourth-large smartphone manufacturer, Sony Mobile’s technological resources are very
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