Reiss Three Year Marketing Plan

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    R&R Case

    9-386-019 Rev. November 15, 1987 R&R During the summer of 1983, Bob Reiss observed with interest the success in the Canadian market of a new board game called “Trivial Pursuit.” His years of experience selling games in the U.S. had taught him a rough rule of thumb: the sales of a game in the U.S. tended to be approximately ten times those of sales in Canada. Since “Trivial Pursuit” had sold 100,000 copies north of the border, Reiss thought that trivia games might soon boom in the U.S., and that this

    Words: 6276 - Pages: 26

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    Case Analysis

    What factors created an opportunity for Bob Reiss & the TV Guide game? The following are the factors that created an opportunity for Bob Reiss and TV Guide game: * Having a prior work experience in the games industry working as a consultant he had the ability to understand the nuances of the business * With his capabilities, he had increased the sales upto $12000000 within three years * He could easily foresee the rise of Trivial Pursuit in Canada and its potential market and thus

    Words: 916 - Pages: 4

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    Beating the Odds When You Launch a New Venture

    Eyring Smart entrepreneurs aren’t cowboys—they’re methodical managers of risk. For nearly 20 years the case study used to introduce Harvard Business School’s Entrepreneurial Management course has been Howard Stevenson’s “R&R.” It looks at Bob Reiss, an entrepreneur who launches a venture in the board-game industry. Students are encouraged to explore all the production, development, distribution, and marketing costs associated with the new venture. A cursory reading of the case suggests that it’s a lesson

    Words: 3885 - Pages: 16

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    Bob Reiss

    BoReissROBERT REISS Robert “Bob” Reiss, HBS 1956, started out as a waiter at resorts in upstate New York. He moved on after HBS to run the personalized-pencil division of a small New York company. He saw that as an opportunity to learn about running a business while someone else “picked up the tab.” He then started a sales rep company and soon stumbled on opportunities in adult games like chess and magic. Eventually he sold his company to a needlecraft company. Bob then founded R&R to create and

    Words: 13107 - Pages: 53

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    Beating the Odds When You Launch a New Venture

    Clark G. Gilbert and Matthew J. Eyring ILLUSTRATION: BRUCIE ROSCH F or nearly 20 years the case study used to introduce Harvard Business School’s Entrepreneurial Management course has been Howard Stevenson’s “R&R.” It looks at Bob Reiss, an entrepreneur who launches a venture in the board-game industry. Students are encouraged to explore all the production, development, distribution, and marketing costs associated with the new venture. A cursory reading of the case suggests that it’s a lesson

    Words: 4235 - Pages: 17

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    Dsfa

    Process and structure of business plan development 4. Understanding sources and methods of financing new business ventures 5. Opportunities to apply functional skill (marketing, finance, accounting, etc.) 6. Networking in the Pittsburgh entrepreneurial community The focus of the class will be the development of a business plan for a new venture; the final plan should be suitable for presentation to a venture capitalist or other initial funding source. The business plan will be a group project. By

    Words: 2011 - Pages: 9

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    Matsuba Restaurant

    are to give additional solutions to the problems faced by the restaurant owner and how to further improve the situation and also the restaurant. 2.0 The Matsuba Japanese Restaurant 2.1 Introduction The first Matsuba restaurant was set up 16 years is to introduce Japanese food to Malaysia with the main purpose of earning profits. The Matsuba Japanese restaurant in the Taylor’s Lakeside Campus was set up in 2012 to promote and introduce Japanese food to the staff and students in the Taylor’s

    Words: 1992 - Pages: 8

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    Silicon Valley

    Homework – Study Trip San Francisco & Silicon Valley Mag. Roland Suttner ------------------------------------------------- December 2013 “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Alva Edison “Most great people have attained their greatest success just one step beyond their greatest failure” -Napoleon Hill Contents 1 Venture Capital 4 2 Mechanics of raising equity capital 5 2.1 Equity financing for private companies – Sources for funding

    Words: 8851 - Pages: 36

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    Ma Dissertation

    Selena Anguiano The Benefits of U.S. Individual Giving for England’s Arts (Case Study) August 2008 Presented to City University (as required) for the diploma: MA-Culture, Policy and Management The Benefits of U.S. Individual Giving for England's Arts (Case Study) Anguiano, S. Table of Contents.………………………………………………………….….. 1 Tables ………………...……………………………………………………….... 2 Abbreviations…………………………………………………………………... 3 Acknowledgements……………………………………………………………... 4 Declaration………………………………………………………………………

    Words: 17672 - Pages: 71

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    Truth

    offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film renewed them again a year later. This research has implications for how information campaigns, which are commonly used by policy-makers to address market failures, affect the behavior of households. Keywords: climate change, voluntary carbon offsets, al gore, an inconvenient

    Words: 10098 - Pages: 41

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