FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
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College of Business and Economics Department of Accounting and Finance Research Proposal “The Impact of Asset Liability Management on Banks Profitability: A Comparative Study on Ethiopian Commercial Banks” Prepared by: Samson Abate ID No. GSE/1482/08 Submitted to: Samuel Kifle(Phd.) In Partial fulfilment of Business Research Methods Course January, 2016 Abstract Banks’ profitability is of utmost concern in modern economy. Banks are in a business to receive deposits
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, April 10, 2011 A STUDY OF EMOTIONAL INTELLIGENCE AND FAMILY ENVIRONMENT AS DETERMINANTS OF ACADEMIC ACHIEVEMENT OF TEACHER – TRAINEE A STUDY OF EMOTIONAL INTELLIGENCE AND FAMILY ENVIRONMENT AS DETERMINANTS OF ACADEMIC ACHIEVEMENT OF TEACHER – TRAINEE Dr. Khushvinder Kumar, Principal, B.C.M. College of Education, Ludhiana, Punjab, India E-mail address: drkhush01@gmail.com Ramanjeet Kaur, D.A.V. Public School, Ludhiana, Punjab, India e-mail address:
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while other researchers have adopted non-cognitive paradigms, which focus on factors such as personality traits, affective states, and environmental determinants. This paper focuses specifically on research about motivation and behavior in the workplace. It discusses motivation theory, which has broad applicability across contexts, as well as the empirical research conducted in workplace contexts. In reviewing this literature, particular emphasis is placed on research about motivation and behavior as
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Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics
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BACKGROUND OF THE STUDY Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Over the years majority consumers have realized that their purchasing behaviour has a direct impact on
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render great services to educate and train the youth Table of Contents Abstract Introduction Significance of the Research Statement of Problem Project Goals Research Questions Tools / Instruments of the Study Hypothesis Definitions of Terms Limitations of the Study Methodology of the Study Material Procedure Results Conclusion Recommendations Special Recommendations General Recommendations References 1 2 5 6 7 8 8 8 9 10 11 11 12 14 19 21 21 24 27 ABSTRACT It
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Chapter 1 The Problem and its Background Introduction A job is a piece of work or task that is assigned to a person with an agreed price or amount of salary. Having a stable job is one thing that every person strives for. It means having something that would help sustain not only the family’s basic needs for everyday life but also to secure one’s future. Unemployment is a stressful life event that can lead to financial difficulties, depression, anxiety, somatic symptoms, and
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minorities experience at most White universities retention, but also progression and social-academic productivity are difficult for them highlighted in their writings covert, intrapsychic factors such as emotions, attitudes, perceptions, aspirations, and expectations about college, and interpsychic factors such as institutional climate, faculty, and professional staff employed by the university. reported African-American students' struggles with finances, academic adjustment, living conditions
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while other researchers have adopted non-cognitive paradigms, which focus on factors such as personality traits, affective states, and environmental determinants. This paper focuses specifically on research about motivation and behavior in the workplace. It discusses motivation theory, which has broad applicability across contexts, as well as the empirical research conducted in workplace contexts. In reviewing this literature, particular emphasis is placed on research about motivation and behavior as
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