Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more
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Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world. This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market
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that was posed by the threats in the SWOT analysis (Bolton 2010). From these considerations, I recognized that some of my strengths were the ability to work under strict deadlines, carry out extensive research, attend classes, and do personal studies and to submit all the papers and assignments at the right time. However, I also recognized that I actually had some weaknesses that caused my performance to dwindle in certain areas. For example, I realized that I had a problem relating with other
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activities (Davis, & Keyser, 2012). In academic settings for example, individuals determine specific values regarding study habits - concentrated efforts produce higher grades; whereas, a (foundational) disregard for scholastic success equates to underachievement and potentially lower paying employment throughout life. The work environment similarly, requires many demanding socialization factors that contribute to an
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Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES Presented in this chapter is foreign and local literature and studies which are relevant to the present undertaking. Literature and studies cited enables the researcher to have a better understanding and a wider perspective of this investigation. Adversity Quotient (AQ) and its nature Resilience refers to the ability to cope or to give a successful response to high risk or adversity as measured by the four CO2RE scales of the adversity
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Introduction Lipton is famous for its various aspects. For instance it focuses strongly on innovation and has become a dominant tea brand. This point is proved by launching the varieties of products ranging from leaf tea to ready-to-drink tea products. Secondly it targets the mass market. Thirdly, due to its size, Lipton is seen as dominant player in the tea market as its size and quantity vary according to the buying behavior of the consumers. Lastly, the Lipton tea company employs professionals
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freedom, self-responsibility, disorganized lifestyle, variable schedules, repeated deadlines, dormitory living, new social opportunity and academic obligations (Anbar and Slothower , 2006) . All of these caused students voluntary to alter their sleeping habits in which they tends to reduce their sleeping time from as recommended sleeping time 8 hours to in between 3 hours to 6 hours of sleeping time per day. This can lead to sleep disorder in which nowadays, insomnia and sleepiness are the most common complaints
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Assessment and Analysis Part II: Hispanic Obesity in Las Vegas, Nevada In this report, the Hispanic community was assessed using Gordon’s 11 Functional Health Patterns. The Hispanic people were found to have a high rate of obesity and other health related problems. From looking the different social, cultural, behavioral, environmental, and economic aspects, obesity, and chronic diseases impact not only individuals and families but society as a whole. Their strengths and weaknesses were put into two
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Subject: Guidelines for Project Work in Business Studies for Classes XI and XII w.e.f. the academic session 2012-13 and the Board Examination 2013. Dear Principal, Kindly refer to the Business Studies syllabus for Classes XI and XII pertaining to the Board Examination year 2013 which provides for Project Work of 10 marks in both the classes at senior school level. The Board has brought out Guidelines for Project Work for perusal of the Business Studies teachers. Kindly bring these to the notice of concerned
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