firm-specific and issue-specific characteristics and test whether country-specific institutional characteristics add explanatory power to explain the level of underpricing. Our results show that about 10% of the variation in the level of underpricing is between countries. The quality of a country’s legal framework, as measured by its level of investor protection, the overall quality of its legal system and its level of legal enforcement, reduces the level of underpricing significantly. Ó 2010 Elsevier B.V
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CHAPTER 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER VALUE AND RELATIONSHIPS PREVIEWING THE CONCEPTS – CHAPTER OBJECTIVES 1. Explain company-wide strategic planning and its four steps. 2. Discuss how to design business portfolios and develop growth strategies. 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix and
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strategy formulation: keys to enhancing competitiveness and improving performance Michael Tracey a , Mark A. Vonderembse a b,) , Jeen-Su Lim b Purdue UniÕersity, West Lafayette, Indiana 47907, USA b UniÕersity of Toledo, Toledo, OH 43606-3390, USA Received 1 July 1997; accepted 23 July 1998 Abstract Porter wPorter, M.E., 1996. What is strategy? Harvard Business Review 74 Ž6., 61–78.x claims that a proper link between strategy and manufacturing operations is a key to developing sustainable
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social and managerial process by which individuals and group obtain what they want through creating and exchanging products and value with each others. or the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Old, “telling and selling”. Now, satisfying customer needs. Selling happens after product is produced, marketing starts much earlier and helps determining whether a profitable opportunity
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products purely on functionality, lowest price or that it is the most reasonable choice above all others, they do so because they love and trust certain brands which over time have become an irreplaceable necessity to their lives. A high equity brand gives its owner many advantages. In addition to the obvious benefit of driving market share, a strong brand can command a price premium, augment customer relationships as well as boost stock prices. Customer generated content is the easiest
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Absolute dollar return = (end price – beginning price + cash flow) o Percent return = (end price – beginning price + cash flow)/beginning price = absolute dollar return / beginning price • If the security is a stock, the percent return can be separated into the capital gain yield (the first term below) and the dividend yield (the second term): Rt = (end price – beginning price) / beginning price + dividend / beginning price where Rt is the return for time period
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Faculty of Business, Brock University | Starbucks Strategic Analysis | MGMT 4P90: Strategic Management | | Submitted by: | Amar Mohla | Akshat Kaushal | Tania RahmanVijay Bhullar | Presented to: Professor Peter Yannopoulos, PH.DMarch 28th, 2012 | | | ------------------------------------------------- Michael Porter’s 5 Forces Analysis Michael Porter uses the 5 forces model to analyze the industry environment. His ideas on competitive strategy are the most pervasive analytical
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A Report on Reckitt Benckiser A Report on “Multiple Regression Analysis of Determinants of Dividend Payout Ratio of Reckitt Benckiser” Acknowledgement It is a great honor for us to submit this report to our respected teacher. At first we want to convey our thanks and gratitude to her for assigning us to prepare report entitled, “Reckitt Benckiser”. It would not have been possible for us to complete the report, but for his help. All of the efforts ended at a desired point
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conflicts compared with other manufacturing industries. Supply chain management as an innovative management mode provides a new solution for resolving these problems from systems perspective. Coordination is the core issue to improve construction performance in construction supply chain (CSC). In this paper, the concepts of CSC and CSC management are defined. Furthermore, the inter-organization problems that effect CSC coordination are identified. Considering the Internet fosters the integration of construction
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versus Industry Concentration 15 Buyer Volume 15 Buyer Switching Cost 15 Buyer Information 16 Threat of Backward Integration 16 Pull Through 16 Brand Identity of Buyers 17 Price Sensitivity 17 Impact on Quality and Performance 17 Substitute Products 18 Relative price/performance relationship of Substitutes 18 Buyer Propensity to Substitute 18 Rivalry 18 Industry Growth Rate 20 Fixed Costs 21 Product Differentiation 21 Brand Identity 21 Informational Complexity
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