Topic 1: Analysing the external environment Strategy – direction and scope of an organisation over a long term, which achieves the advantage of changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations. Direction – Mission, vision, and course Scope – broad or narrow strategy Long term – 5-10years Environment – General environment & industry environment Resources – tangible and intangible Capabilities – capacity
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68), resulting in the bottom 28th percentile. The industry’s profitability can be considered low, based on its ranking in this list of U.S. industries (against Japanese rivals, the Big Three made about $3800 less per car/truck and shrinking market share, 1996 - 74%, 2001 - 65%, 2006 - 57%). Working against the industry are high labor costs (labor costs for the Big Three are about 10% more per vehicle, or $1500 per vehicle, than Japanese), rising health care costs for an ageing workforce (Toyota
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1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Bes sure to elaborate on HTC and its competitors’ positioning on performance and cost. Advantages One of the competitive advantages HTC possesses is having good strategic alliances like Microsoft and Google. HTC teamed up with Microsoft as one of the hardware maker of mobile phones. By partnered with one of the giant in the industry, HTC grew rapidly without facing as many barriers or obstacles as
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Sportswear Industry In order to address the key factor for the success in the United States sportswear industry, this paper will address 4 different areas such as: financial performance, customer satisfaction, business process and ability to adapt and improve. 1) Financial performance : The statistics refer to total revenue; volumes and forecast will bring out an overall picture of the United States sportswear industry. Indeed, according to http://www.researchandmarkets
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positive financial performance in the third quarter of 2014 having registered tremendous profits. The share prices of companies within the drug industry registered good stock price performances in the stock exchanges topping the 5% level over a 3 month period having surpassed the S&P 500 Index (+1%) and the Dow Jones Industrial Average (+1%). The substantial increase of 15% per annum in this industry is a positive indication of the good performance, even though the performance would not be able
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Terry G. Vavra Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition Bob E. Hayes The Trust Imperative: Performance Improvement through Productive Relationships Stephen Hacker and Marsha Willard Customer Satisfaction Measurement and Management Earl Naumann and Kathleen Giel Performance Measurement Explained: Designing and Implementing Your State-of-the-Art System Bjørn Andersen and Tom Fagerhaug Value Leadership: Winning Competitive Advantage
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(Product, Price, Place, Promotion) b. 4 C’s (Choice, Cost, Conveyance, Communication) 2. Target Market c. “Those whom a business chooses to serve” (i.e. the “heavy user”) d. Very different than the overall market (set of all actual and potential customers of a given product/service) Possible Essay Topic #2: The Core Concepts of Marketing “The consumer has needs, wants, and demands and goes to the marketplace to obtain products and services through exchange, relationships, and
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iApple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission
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the systematic use of ratios to interpret the financial statements so that the strengths and weaknesses of a firm as well as its historical performance and current financial position can be determined. It should be noted that computing ratios does not add any information not already inherent in the financial statements. The ratios however reveal the relationship in a more meaningful way so as to enable one to draw cogent conclusions from them. It also facilitates intra and inter- firm comparisons.
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to war. * Employment laws vary in Europe, US and Asia. Economical * The financial crisis reduces the disposable income of consumers. * Taxes imposed by governments due to car’s emissions. * Equity prices fell. * Oil price went up so the derived product’s prices when up as well. Social * BMW have diversified into many different markets and countries meaning that they are dealing with different cultures, expectations, values and incomes. * Customers’ predisposition
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