History | 07 | Global Scenario | 08 | National Scenario | 09 | Demographic characteristic | 10 | Market size, Trends & Players | 11 | Telecom turn over/ Subscribers | 12 | Opportunities /Competitive landscape | 13 | Porters generic strategy | 14 | Progress /Acquiring Subscribers | 15 | Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21 | Inhibitors |
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Global Marketing Week 3 Assignment 1) What is the difference between a low-context culture and a high-context culture? Low-context cultures communication is usually taken at face value without much reliance on unspoken context. While high-context cultures communication relies a lot on the underlying unspoken context, which has the same important as the words used. 2) Describe the differences among the dimensions of Hofstede’s framework. The seven factors of the dimension approach are:
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NEW MARKETS:- 5 COLES GOING INTERNATIONAL:- 6 CHOOSING THE LOCATION:- 7 ENTRY MODE FOR INDIAN MARKET:- 8 DECIDING THE STRATEGY:- 11 ACTION PLAN:- 13 CONCLUSION:- 15 EXECUTIVE SUMMARY:- Every company whether it is small or big would want to expand in the world. The company which we have chosen is Coles which is from Australia. We have taken a strategy of expanding Coles in India. Coles is one of the biggest supermarkets in Australia. Coles should perform a SWOT (Strength
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IJCEM International Journal of Computational Engineering & Management, Vol. 11, January 2011 ISSN (Online): 2230-7893 www.IJCEM.org 71 Attribute Based Perceptual Mapping of Prepaid Mobile Cellular Operators: An Empirical Investigation Among Management Graduates in Central Haryana Ashutosh Nigam1, Rajiv Kaushik 2 1 Department of Management Studies, Vaish College of Engg. Rohtak, India drashutoshnigam@gmail.com 2 Department of Management Studies, Vaish College of Engg. Rohtak, India
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WHAT IS DTH? INDIAN DTH INDUSTRY OVERVIEW: DIFFERENT PLAYERS IN INDIAN DTH SPACE PROFILE OF DIFFERENT PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST:
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to International Marketing BCC 2823 | Global Marketing Prepared by Mabel Lee FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing The New Global Environment ALL RIGHTS RESERVED RIGHTS RESERVED ALL No part of this document may be reproduced without written approval from Limkokwing University of Creative Technology Worldwide FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing WHAT IS MARKETING? • Marketing Involves: – Focusing
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2 Structure * ------------------------------------------------- 1.3 Financials * ------------------------------------------------- 1.4 Hypercity, Bannerghatta Road * ------------------------------------------------- 2. Store Strategy and Structure * ------------------------------------------------- 3. Store Environment * ------------------------------------------------- 4. Employee Conflicts and Politics * -------------------------------------------------
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1) Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods. An approach to marketing is important to know and analyze the different views that marketers have about the future. This vision of the future will strongly condition the entire strategic planning of marketing for healthcare. In order to continue to thrive, companies must acquire and keep customers. As a result, marketing and sales has become an area of increasing
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WHITE PAPER Process benchmarking to improve effectiveness, efficiency and structure in Fast Moving Consumer Goods (FMCG) firms June 2012 WHITE PAPER Contents Executive summary Introduction Problem definition Existing solutions Process benchmarking as a solution Business benefits Summary Contact us 2 3 5 7 8 14 14 15 Contact us on +61 2 8005 0753 or visit www.assentcg.com C:\Users\Hayley\Documents\OS Clients\Assent\White papers\12.06.26 WP Benchmarking processes.docx 1 © Copyright
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awareness. As new players came into market, number game was started with a range of schemes being offered to entice customers. Initially the mobile phone was considered as a status symbol and utility was not of that much importance. So the company’s main strategy was to target corporate and high income group people. The initial target was about 1.5 lakh customers. But the steep rise in license fee by Department of telecommunication made Airtel to expand their markets to break-even. In the initial two years
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