Renault Nissan Alliance

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    Case Analysis of Hbr Case "Saving the Business Without Losing the Company" by C. Ghosn

    Why was the former Nissan Management unsuccessful in turning the company around? Why could they not prevent the slide of Nissan’s ranking market share, etc.? The former managers of Nissan had been struggling to turn Nissan into a profitable company for eight years. Nissans major problem were the extremely low margins due to its lack of brand power and the very unprofitable cost structure (especially regarding purchasing costs). Nissan’s organizational and financial structures where very traditional

    Words: 2177 - Pages: 9

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    Case Study

    subsidiary Nissan Motor India sold 1,855 units of its compact car Micra. The same month French carmaker Renault launched its compact car Pulse in India. In February this year, Micra sales were down to 608 units, while Pulse sold 420 units. Turn to sedans. In August 2012, Nissan's sedan Sunny sold 2,757 units. In September that year Renault launched its sedan, Scala. By February this year Sunny sales had fallen to 1,191 units, while Scala sold 620 units. And guess what? Nissan and Renault are not

    Words: 1069 - Pages: 5

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    Carlos Ghosn

    of Nissan and Renault – Carlos Ghosn Chao Ru chao.ru@laverne.edu University of La Verne Graduate School of Business BUS 586 – CRN 1354: Leadership for the Future Professor John C. Sivie June 28, 2012 I. Table of Contents I. Table of Contents 2 II. Background and Award of Carlos Ghosn 3 III. Important Contributes for Nissan from Ghosn 4 IV. Doing the Right Things of Carlos Ghosn 5 V. Learn from Carlos Ghosn 7 VI. References 9 Chairman and CEO of Nissan and Renault – Carlos

    Words: 2957 - Pages: 12

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    Joint Venture

    Since 2007 the global recession has been remarkable for all entrepreneurs, and gradually had to go looking for alternative ways to take their businesses forward. The following paper will analyze the basics that can help or hurt a company in order to become internationally succesfull, and also remark the keys to business survival with the aim of expanding its presence in emerging markets.  exporting  licensing  joint venture  equity stake/acquisition EXPORTING Pros:  In developing countries

    Words: 925 - Pages: 4

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    Ghosn Bets Big on Low-Cost Strategy

    Makers TANGIERS, Morocco -- The plan by French automotive group Renault SA and Japanese partner Nissan Motor Co. NSANY -0.75% to build a joint assembly plant in this North African port city highlights the accelerating race among global car makers to redefine the meaning of "low cost" for the auto industry, not just for emerging markets but for the developed world as well. With the sort of flourish that has become his trademark, Renault-Nissan Chief Executive Carlos Ghosn flew to Tangiers Saturday, where

    Words: 1519 - Pages: 7

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    Middle Exam

    Mid-TermExam.-- International BM Oct. 29, 2012 Part I. Discussion Questions (15 points each) 1. Why are Russia and Eastern Europe of interest to international managers? Identify and describe some reasons for such interest. Russia and Eastern Europe are still trying to make stable transitions to market economies. Although the Czech Republic, Slovenia, Poland, and Hungary have accelerated this process through their accession to the EU, others countries still have a long way to go. However

    Words: 455 - Pages: 2

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    Business

    currently the Chairman and CEO of Paris-based Renault, holds the same positions at Japan-based Nissan, and is Chairman of Russian automobile manufacturer AvtoVAZ. Ghosn is also Chairman and CEO of the Renault-Nissan Alliance. He led one of the most dramatic turnarounds in the history of the modern corporation through his leadership to this automobile company. He managed to rescue Nissan motors from collapsed in 1999. In March 2011, once again he had rescued Nissan when earthquake and tsunami happen in Japan

    Words: 746 - Pages: 3

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    Market Research

    April TRAINING EXECUTIVE EXECUTIVE BUSINESS SIMULATION MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN PASSENGER AUTOMOTIVE INDUSTRY 2009-2010 Release 9 MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN CAR INDUSTRY THE EUROPEAN CAR MARKET The European motor industry is the world's largest car market, having exceeded the US market in total units sold (excluding light trucks). It is also an extremely competitive arena. Some of the patterns to emerge from this

    Words: 11864 - Pages: 48

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    Nissan Case

    1. To enlist support from the employees, I think a shared vision and a clear strategy is key success factors. One of the fundamental problems when Carlos Ghosn arrived at Nissan was the lack of vision from management. By a restructuring in the organization and the grouping of Cross Functional Teams, I believe that the explaining and communication sharing, hereunder common vision, across the entire company was improved. Next step was the formulation of the new strategy. When formulating

    Words: 916 - Pages: 4

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    Cross-Badging, or Selling the Same Car with Cosmetic Changes Under Different Brand Names, Has Not Worked so Far in India

    subsidiary Nissan Motor India sold 1,855 units of its compact car Micra. The same month French carmaker Renault launched its compact car Pulse in India. In February this year, Micra sales were down to 608 units, while Pulse sold 420 units. Turn to sedans. In August 2012, Nissan's sedan Sunny sold 2,757 units. In September that year Renault launched its sedan, Scala. By February this year Sunny sales had fallen to 1,191 units, while Scala sold 620 units. And guess what? Nissan and Renault are not even

    Words: 1621 - Pages: 7

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