Journal of Advertising, 42(1), 30–41 Copyright C 2013, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2012.749082 Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement Hye Jin Yoon Southern Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched
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9-607-138 REV: APRIL 27, 2009 WILLY SHIH STEPHEN KAUFMAN DAVID SPINOLA Netflix Late one afternoon in January 2007, Reed Hastings had just concluded a meeting with his senior management team in the King Kong board room at Netflix’s corporate headquarters in Los Gatos, California. Hastings, the founder and CEO of the company, which pioneered online DVD rentals, was preparing to unveil Netflix’s highly anticipated entrance into the online video market. Many industry observers believed
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Company Members Project scope statement Project Title: Improve Network Structure for Lawyers Firm Date: June 27, 2012 Document prepared by: Email: * We will provide our clients with IT solutions that offer practical value today while positioning them to meet the business and technological needs of tomorrow. With our constant focus on improved business results, we will make and build definitive plans for the best and most economical IT hardware and solutions. Our goal is to ensure a solid
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JOHN T. GO URV ILLE JERRY N. C ONOV ER GolfLogix: Measuring the Game of Golf It was a sunny May afternoon in 2002 as the employees of GolfLogix—all six of them—assembled around the company’s conference table in Scottsdale, Arizona. It was 106!F outside, but it was comfortable inside—partly due to the air conditioning, and partly due to the company’s finally gaining traction in the market. After three years and nearly $2 million in investments, things were looking up. GolfLogix was founded in
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CASE STUDY PA503 FUNDAMENTALS OF AUDITING Audit Firm Contact Number JABATAN PERDAGANGAN Programme Section CHAPTER 1 CHAPTER 2 Email Materiality and Audit Risk Corporate Governance PROBLEM SOLVING CLO2 | LD2/P3 Instruction: Please answer ALL questions. | Part 1 NEW CLIENT ACCEPTANCE DECISION Learning Objectives After completing and discussing this case, you should be able to: 1. Understand the types of information relevant to evaluating a prospective audit client
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putting together strategic information for presentations to major retailers and Symington’s Board, the combination of Key Note’s market research and company information proves invaluable. It is accurate and easy to use, and provides us with important insight that we cannot get elsewhere.” Symington’s “I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students
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ASIAN CASE RESEARCH JOURNAL, VOL. 16, ISSUE 1, 183–224 (2012) AcRj Taiwan DRAM Industry in 2009 This case was prepared by Professor Chien-Nan Chen of National Dong Hwa University, Taiwan and Professor Chengli Tien of National Taiwan Normal University, Taiwan, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Please address all correspondence to Professor Chien Nan Chen, Department of Business Administration
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photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier website at http://www.elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material British Library Cataloguing in
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DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location
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Consumer Information Guide 2015–2016 August 2015 Table of Contents Consumer Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 About University of Phoenix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Accreditation, Licensures, Reviews and Approvals . . . . . . . . . . .
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