International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan
Words: 7350 - Pages: 30
International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan
Words: 7350 - Pages: 30
THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
Words: 4100 - Pages: 17
THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
Words: 4100 - Pages: 17
THE BEGINNING The story of AirAsia began after Tony Fernandes observed and was impressed with the way that easyJet was run. EasyJet is a London-based low cost airline and he, decided to further explore the mechanics and intricacies of the airline operations first hand. It has been his childhood dream to run an airline someday. So, after spending two days at easyJet headquarters in Luton airport, talking to staff and passengers and learning first hand how the airline operates, he had a vision
Words: 4099 - Pages: 17
the brink, and even got personally involved in the editing of the finished spot. He famously said, “You can’t ask customers what they want and then give it to them. By the time you get it built, they’ll want something new”. Creative leadership is about anticipating needs, and the
Words: 4878 - Pages: 20
Southeast Asia is the size of the market. Moreover, the untapped potential for growth in many countries within the region is great. As stated in the case study, some government regulations have been adjusted, lifted or cancelled and this has brought about a flood of new entrants. While government deregulation is viewed as good news, there are some limitations to the potential of intra-Asia flights. “A major disadvantage of the LCCs in Asia is the smaller geographic areas of domestic economies. As LCCs
Words: 1474 - Pages: 6
shareholding in the company from Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes and his partners for the token sum of one ringgit. At that time, Fernandes and his partners have set up the company Tune Air Sdn Bhd, an airline holding company then bought over AirAsia. Since it was set up by Tony Fernandes in year 2001, the AirAsia has become the leading low-cost carrier in Southeast Asia. The group focuses on providing high-frequency
Words: 3046 - Pages: 13
INTRODUCTION Our group would like to study about successful organization to enhance our learning experience. We have discussed few topics and finally AirAsia was selected for our group project because AirAsia is one of the role model for Low Cost Carrier industries. We also conducted a survey on low cost airways (Appendix 1). Tony Fernandez is a great leader and he has unique strategy, his courage lead AirAsia as a one of the powerful organization. Tony launched AirAsia just after the 9/11 attacks
Words: 3791 - Pages: 16
International Airport as well as the head office of the company and its affiliated airlines, Thai Air Asia and Indonesia Air Asia, have hubs in Suvarnabhumi Airport and Soekarno-Hatta International Airport.In this assignment,we will obtain information about AirAsia more. TASK A: DEFINITION OF MARKETING #1: * “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. Source: Chartered Institute of Marketing (CIM) (http://www
Words: 4252 - Pages: 18
