Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance
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The Diagram Group Author: Derek McMonagle BSc PhD CSci CChem FRSC Editors: Catherine Gaunt, Jamie Stokes Design: Anthony Atherton, Richard Hummerstone, Lee Lawrence, Tim Noel-Johnson, Phil Richardson Illustration: Peter Wilkinson Picture research: Neil McKenna Indexer: Martin Hargreaves All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval
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resources. Further information and advice on any of the topics covered in this guide or any other issue related to arts marketing, training, audience profiling, research or regional support networks are available from South West Arts Marketing on 0117-927 6936. South West Arts Marketing is an independent agency established to add value to arts marketing activity in the South West by providing strategic services and support to artists and arts organisations wishing to increase and broaden their arts
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administrative principles, and (3) bureaucratic organization. Scientific Management Scientific approach was found in 1911 by Frederic W. Taylor and includes four guiding action principles. 1. Develop for every job a “science” that includes rules of motion, standardized work implements, and proper working conditions. 2. Carefully select workers with the right abilities for the job. 3. Carefully train workers to do the job and give them the proper incentives to 2 cooperate with the job “science
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Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance
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also linked to the plans of other departments within the organization The role of research To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues and threats and opportunities
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PRINCIPLES OF MANAGEMENT Table of Contents Ch# Title Page 1 Historical overview of Management ……………………………………………………… 1 2 Management and Managers ………………………………………………………………. 5 3 Managerial Roles in Organizations ……………………………………………………….. 7 4 Managerial Functions i.e. POLCA ………………………………………………………... 9 5 Managerial Levels and Skills ……………………………………………………………… 11 6 Management Ideas: Yesterday and Today ………………………………………………... 14 7 Classical View of Management (Scientific and Bureaucratic)………………………………
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method of Promotion would be most effective for getting the customers to buy a product. • It helps in changing the behavior of the consumers. • To improve performance of the organization. • To achieve the organizational objectives 2. Price A value that will purchase a definite quantity, weight, or other measure of a good or service is called Price. As the consideration given in the exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed
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within five years they had a chain of self-service supermarkets that proved hugely popular. They offered “Permanent Reductions” and 8pm opening on Fridays. The Asquiths worked 18-hour days to meet demand but, despite their success, the brothers needed more financial backing to expand. In 1965 Associated Dairies and Asquiths did a deal to merge and create Asda Stores Ltd – the name being a marriage of the two parties: Asquith +Dairies. The new company bought the GEM chain in 1965, re-launching the stores
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Sector Report Fast-Moving Consumer Goods in Africa kpmg.com/africa The series has the following reports: • Oil and Gas in Africa • Private Equity in Africa • Manufacturing in Africa • Luxury Goods in Africa • The African Consumer and Retail • White Goods in Africa • Insurance in Africa • Agriculture in Africa • Power in Africa • Construction in Africa • Banking in Africa • Healthcare in Africa Contents Introduction and Overview 1 Key Drivers 2
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