This article was downloaded by: [Guru Ghasidas University ] On: 13 January 2014, At: 02:45 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Strategic Marketing Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjsm20 An examination of marketing techniques that influence Millennials' perceptions
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Index: |S. no. |Topic |Page no. | |1 |Abstract |5 | |2 |Introduction |6 | |3 |Methodology |7 | |4 |Liquid crystals |8 | |5
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Companies can Make Fortune at the Bottom of the Pyramid Rajesh N. Kumar James Cook University Table of Contents Executive Summary 3 Background 4 Introduction 4 What is the BoP Strategy 6 What is the Driver for MNCs to Focus on BoP Market 9 Is There a Buying Potential at the BoP 9 Behavior of Consumers in Asian Market 10 Sector With Highest Potential of Business in BoP Market 11 Recommendation 12 How to
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the hypothetical “Bamboo Company” (located in Sydney New South Wales) will be used. This organisation has prided itself on the use of recyclable and renewable resources where possible and as a result, has developed the Bambicycle. This entry level hybrid bicycle combines the best attributes of a road bike and a mountain bike in one as well as being constructed by bamboo which is one of the world’s fastest growing renewable resources. An analysis of the six macroeconomic influences with
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sier!™ ing Everything Ea Ma k al Edition Informatica Speci Data tegration In Learn: • What data integration is and why you should care • How data integration can help your business become more agile • Common data integration challenges and benefits • What to consider when looking for data integration tools Compliments of Brian Underdahl These materials are © 2014 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. Data Integration
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strategies, compared to ex-CEO Thorsten Heins’ change management; Overcoming the resistance of changes which is the pessimistic organization culture is also one of Chen’s achievement. The Action Research Model becomes platform of change application stages (institutionalization), changes must be preceded by research and planning should be conducted together (participative decision making) without abandoning evaluation of employees’ satisfaction and goals measurement. Regardless the success, there are still
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International Agricultural Research (ACIAR) operates as part of Australia’s international development cooperation program, with a mission to achieve more-productive and sustainable agricultural systems, for the benefit of developing countries and Australia. It commissions collaborative research between Australian and developing-country researchers in areas where Australia has special research competence. It also administers Australia’s contribution to the International Agricultural Research Centres. ACIAR seeks
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Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising
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of Languages Nina Moreno University of South Carolina The present study revisited the issue of simultaneous attention to form and meaning from a methodological perspective that addressed several potential methodological issues of previous research in this strand of inquiry. Seventy-two second-semester-level participants were randomly assigned to one of five experimental groups, including a control, and requested to read a Spanish text and also circle one of four targeted forms (10 occurrences
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measurable field of neuroscience. The result is a new area of study that seeks to clarify and correct many of the previously unmeasurable assumptions about the way humans make economic decisions. While this new field of neuroeconomics has seen many papers on the topic published, not all scholars agree. Ariel Rubinstein makes an interesting observation. "The rise of neuroeconomics is coming at a point in time when economic theory is not producing any exciting insights." (2008, p.485) Rubinstein critiques
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