Hong Kong Disneyland – Case Discussion MSBC650 – Integrated Marketing Communication Hong Kong Disneyland Outline of Discussion Plan I. Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses
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who did not understand U.S.-style free market financing. After some acrimonious dealings with French banks, a two-year financial plan was negotiated. Disney management rapidly revised its marketing plan and introduced strategic and tactical changes in the hope of “doing it right” this time. EuroDisney*—Things Are Better Now at Disneyland Resort
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environment with lower cost of labor and materials (PR 2011, Schmidt et al. 2007). The decision to expand the operation in mainland china or Shanghai in particular should follow the same strategies as in success case of Disneyland Hongkong. As management has to weigh up the efficiency opportunities of global scale with the effectiveness requirements of location adaptation, the various actions would be taken including analyzing Disney’s own operations, general as well as competition environment
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Malaysia. Mutiara name means pearl. Penang Mutiara Beach Resort located on a prime beachfront at Teluk Bahang, Penang, or known as glowing bay. It will herald a new standard for an Asian resort hotel. Mutiara Hotel was ranked 19 of 91 hotels in Penang Island. Mutiara Hotel was five-star resort in the Teluk Bahang, Penang. The hotel has been close down on 27 March 2006 for the renovations. Unfortunately, the Penang Mutiara Beach Resort is still closed until now because the renovation. Mutiara
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CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s
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Law blogLaw Blog Analysis Case #1: Fleury vs. Intrawest Winter Park Operations; court of appeals of Colorado, case was decided on February 13, 2014. Facts: Christopher H. Norris was killed by an avalanche while skiing at Winter Park Resort. Wife and Salynda E Fleury sued the defendant, Intrawest Winter Park Operations. Ruling was that an avalanche is an inherent danger or risk of skiing and therefore Intrawest cannot be liable for Norris’s death. Rationale: Intrawest cannot be forced with any
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Introduction The Company SSI was born officially in 2005 after an analysis of the global ski industry that identified gaps and new technologies in the market. SSI developed a tracking positioning software that was able to locate users within the resorts were the company was present. Their technological know/how and resources improved quickly. Their products involved multiple technologies and they developed an integrated product that involved analysis software, GPS and WIFI tech. Their sales started
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Overview of Starwood Hotel & Resorts Worldwide, Inc. Starwood Hotels are one of the world’s largest hotel and leisure companies. They conduct hotel and leisure business both directly and through their subsidiaries. Brand names includes following: * St. Regies: A luxury full service hotel, resorts and residences is for connoisseurs who desire the finest expression of luxury. They are located in the ultimate location within the world’s most desired destinations, important emerging markets
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CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise
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November 9, 2010 What? In the short term, Hong Kong Disney need to minimize the amount of guest allowed into the park on a daily basis to reduce capacity. In the long term, Hong Kong Disney needs involve China in more of their management operations and decision making. Why? Short Term: It was clear that there was a capacity problem during the 4 weeks of testing prior to the grand opening of Hong Kong Disney. During the test run, they invited 30,000 individuals per day to visit
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