Case #3 1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? The biggest factors that contributed to EuroDisney’s poor performance during its first year of operation were: a poor understanding of the marketplace, the cultural differences between the two countries, and the different approaches to business and life. One major factor was the ethnocentrism, or the
Words: 1679 - Pages: 7
and Chekitan Dev of Cornell University prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2008 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to www.hbsp.harvard.edu/educators
Words: 7039 - Pages: 29
head: Turnover Problem Green Mountain Resort (Dis)solves the Turnover Problem Introduction The beautiful Green Mountain Resort was a doomed business from the beginning. As the developer failed, the investment bank took it over to fix it up and resell it to at least get their money from it. However, they fell in love with it and made the decision to create a first class operation. The manager and part owner Gunter had a vision of the first class resort. The one thing that was halting this vision
Words: 597 - Pages: 3
Disney have plans on doing business in Russia, the discussion turns to the challenges they are likely to face and how the management team can best prepare themselves for such challenges by planning early. We will then be turning our attention to Hong Kong where Disney has announced its expansions plans of Hong Kong Disney Land. Lastly, the discussion takes to the how strategic management process is to be used to “keep the magic coming” in a given economic climate. 1a: Disney Difference Disney difference
Words: 2253 - Pages: 10
and television production; character merchandise licensing; consumer products retailing; book, magazine and music publishing; Internet activities; television and radio broadcasting; cable television programming; and the operation of theme parks, resorts, and cruise line. (Bill Capodagli and Lynn Jackson 2001) From the creation of Oswald the Lucky Rabbit in 1927 and the debut of Mickey Mouse in 1928 to the premiere of Tarzan in 1999, animation has remained the defining signature of the company
Words: 1120 - Pages: 5
October 1, 2014 MKT 608 Case Study 2-1 The Not-So-Wonderful World of EuroDisney Things Are Better Now at Disneyland Resort Paris 1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? There were two major factors that contributed to EuroDisney’s poor performance during its first year of operation. The two factors include: market research and cultural
Words: 1204 - Pages: 5
Chris Clarke on how Disney's treatment of animals has altered our sense of the wild and cleared the way for environmental decline. As the close of the twentieth century approaches and our world becomes more and more urban our knowledge of nature is increasingly second-hand. Those of us in cities, whose non-human neighbors tend toward rats, pigeons and dandelions, are dependent on the media for our understanding of the natural world – or at least that part of it not adapted to urban life. It is
Words: 2410 - Pages: 10
New Product Launch Marketing Plan, Part III MKT/571 New Product Launch Marketing Plan, Part III Introduction Disney’s Frozen products are in the final phase of being launched into theme parks including the upcoming Disneyland in China as well as on its retail industry. When launching a new product a number of factors must be taken into consideration, such as financial considerations, marketing communication, intended marketing objectives for Year 1, Year 2 and Year 3 as well as other factors
Words: 2926 - Pages: 12
WALT DISNEY PRODUCTIONS, JUNE 1984 One of the best examples of service through people is Walt Disney Productions… How Disney looks upon people, internally and externally, handles them, communicates with them, rewards them, is in my view the basic foundation upon which its five decades of success stand. —Peters and Waterman, In Search of Excellence In Search of Excellence didn’t simplify enough! In the private or public sector, in big business or small, we observe that there are
Words: 1252 - Pages: 6
Limited Geographic Presence External Origin (attributes of the environment) Opportunities • Strategic acquisitions • Resort World at Sentosa (RWS) • Improvement in Malaysian tourism sector Threats • Legislative changes in gaming sector • Economic condition in UK • Growing competition Overview Genting Berhad (Genting) is a Malaysia-based investment holding and management company. Its diverse business portfolio and its strong liquidity position place it at an edge over its peers. Genting's
Words: 1408 - Pages: 6
