for Steamboat Ski & Resort Corporation (SSRC) it is our responsibility to develop and implement marketing strategies that are aligned with the company’s mission statement of being ‘the best ski resort in the world’. Recent statistics indicate that our share of the Colorado skier market has decreased by 3%, and only 4% of our current visitors are international. It is quite evident that the task at hand is to strategically position SSRC in the competitive market place as a resort which not only offers
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Introduction Table Mountain is flat topped mountain overlooking the city of Cape Town, South Africa with the highest point reaching 1085 m and, according to an article found on the internet, is also one of the oldest mountains throughout the world. It is a major tourist attraction due to its breathtaking view of the city of Cape Town as well as Robben Island. It also gives tourists a chance to hike up the mountain and to enjoy fine dining at the top. It is home to over 1500 species of plants as
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like to take this opportunity to thank for all the guidance throughout this project. This proposal contains plenty of information and ideas that we thought are suitable for the company’s strategy. The preferred option for investment, namely Aurora Resorts in Scandinavia Peninsula, has been offered for the consideration of the board and a detailed plan for implementation has attached. We will be looking forward to discuss the plan after you had reviewed our proposal. As always, please do not hesitate
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Drowling Mountain Resort Situation Drowling Mountain is a community resort, situated 45minutes away from Syracuse, New York, one of the larger cities in New York, with a population of 145,170 people in 2010. Drowling Mountain was also located near some surrounding communities in Onondaga County, which has a population of 321,830 people. Drowling Mountain offers snow related activities such as snowboarding and skiing, along with operating a full service chalet, which has equipment rentals, food
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Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure in their ski resort in terms of skiing activities even when compared to rivals * Good backing of parent company who wants SSRC to become ‘number one’ * Good deals struck with airlines | Weaknesses * Inferior quality lodging arrangements * Could not target upscale corporations due to lower
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MBA Student Scholarship The Alan Shawn Feinstein Graduate School 5-10-2011 Wynn Resorts, Ltd. Myung Ji Doh Johnson & Wales University - Providence, mjd141@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Food and Beverage Management Commons, and the Gaming and Casino Operations Management Commons Repository Citation Doh, Myung Ji, "Wynn Resorts, Ltd." (2011). MBA Student Scholarship. Paper 3. http://scholarsarchive.jwu.edu/mba_student/3
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| Steamboat Ski & Resort Corporation | Analysis | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure
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Seaside resorts at the turn of the century At the beginning of the twentieth century the English and Welsh coastlines were uniquely well-endowed with seaside resorts, as befitted a culture which invented the commercialization of sea-bathing and the distinctive and often highly-specialized settlements which served the fashion and its offshoots. There were clusters of large centres and their satellites in particularly attractive and accessible locations, but every coastline had its resort towns and
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GOLD MOUNTAIN SKI RESORT You work for a venture firm and have been asked to analyze a proposal from a group of investors interested in building a new ski area in Colorado. The demand for skiing is growing and existing resorts have raised prices and reported record profits for the last two seasons. Gold Mountain’s business strategy is to offer the ultimate ski experience; short lift lines, uncongested ski slopes, and spectacular scenery. With a 2,500 foot vertical drop, 10 trails, and one triple
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encapsulates the genuine serenity and service for which Shangri-La Hotels and Resorts have come to be recognized. Key Dates: 1971 : Robert Kuok extends interests into property and hotel development, building his first hotel in Singapore. 1981 : Kuok establishes a second hotel in Kowloon, launching the Shangri-La brand, and entering direct hotel management. 1982 : The company incorporates as Shangri-La Hotels & Resorts. 1984 : The company opens its first Shangri-La hotel in Hangzhou
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