Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient
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The fast food industry is on in an upward trend. The demand itself is growing each year as it offers an easy, delicious and time saving way to grab a bite. With the hectic lifestyle nowadays, it is no surprise that more people tend to eating-out in fast food restaurants. Thus, fast food restaurants are competing among each other, advertising their brands in order to attract customers. As the customers now have a huge range of fast food patterns and restaurants to choose, local fast food restaurants
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approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence of
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cleanliness perceptions SUMMARY Food safety is an important health issue. Consuming contaminated food or beverages can result in illness or death. Approximately 5,000 deaths occur from food-borne illnesses every year. There are many preventative measures that can be taken at home and in restaurants to avoid potentially hazardous foods. It is a discipline describing handling, preparation, and storage of food in ways that prevent foodborne illness. This includes a number
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Chaithanya Asst.Professor, Marketing Siva Sivani Institute of Management for guiding to do the project work. I am always grateful to him for his direction and inspiration. I am grateful to Mr.Rujbeh Taraporawalla Regional Hr Manager in OVER THE EDGE FOOD SOLUTIONS PVT LTD, who was my guide, for his invaluable guidance and cooperation during the course of the project. He provided me with his assistance and support whenever needed that has been instrumental in completion of this project. The learning
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The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served.
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the cost in our economy. "The economic costs from the excess morbidity and mortality attributable to obesity-related diseases go beyond health-care costs alone, perhaps most notable are the consequent losses in productivity" (Wang, McPherson, Marsh, Gortmaker, & Brown, 2011). We need to be focusing on more physical activity and better eating habits. This essay will include a literature review of three scholarly sources based on obesity, explain how academic knowledge impacts social elements of local
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Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies, Christ University, Bangalore 1 Institute of Management, Christ University, Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart, 2000) and the quality of food consumed. Consumers are also increasingly concerned with food safety issues taking into consideration
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…3 2.2. Research Objective…………………………..….4 3. Research Question……………………………………..…4 4. Hypothesis of the study………………………………..…5 5. Literature Review……………………………………..….5 6. Research Strategy and Methodology………………….….7 6.1. Primary data research method………………………….…7 6.2. Secondary data research method………………………….7 6.3. Research Approach……………………………………..…8 6.4. Literature survey…………...…………………………...…8 6.5. Data collection and sampling…………………………...…8 For primary data research………………….……8 For
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had everything improved and made better. But other than the quality education, in terms of food, is the school able to satisfy the needs of the students and employees? In the past few years, AU has been open to entrepreneurs who want to put up their food carts or kiosks inside the university. Yes, business opportunities can be found everywhere and AU is one of the places you can look for it. Many food carts and kiosks have already entered the university. Some have their products unique and some
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